Media Alert: Adobe and T-Mobile Partner to Find Next Generation Data Scientists

Friday, November 2, 2018 12:00 pm EDT

College Students Compete for $60,000 in Adobe Analytics Challenge



SAN JOSE, Calif.
"I hope students around the nation, and across a variety of disciplines, will see the amazing career opportunities that exist for them in a world transformed by data."

SAN JOSE, Calif. — Nov. 2, 2018 — Now in its 13th year, the Adobe Analytics Challenge brings together the best and brightest minds from colleges nationwide for a two-day business competition. The challenge is the only student competition that provides access to real customer data from a major brand, analytics training and a judging panel of senior executives.


This year, Adobe (Nasdaq:ADBE) has partnered with T-Mobile, tasking students to solve tough data obstacles in a competitive telecom world. The final six teams from Georgetown University; University of Massachusetts; Brigham Young University; University of Texas at Austin; University of California, Davis and the University of Utah will dissect and analyze customer data and propose solutions that will help T-Mobile refine their marketing and better engage and connect with their customers.


The ability to solve business challenges with data-driven insights has become a highly desirable skill for employers. A 2017 LinkedIn report shows that the number of data science-focused roles has grown more than 650 percent since 2012. The Adobe Analytics Challenge aims to provide a real-world experience that encourages students to see the importance of this field in today’s business world. T-Mobile will allow students to look under the hood and access real data points such as website traffic, customer drop-off, cross-channel journeys and more. Adobe Analytics will provide the tools, including the latest AI and machine learning capabilities such as anomaly detection, powered by Adobe Sensei.


“This year, we’ve tasked students with really digging into how customer needs are evolving when it comes to them engaging with the T-Mobile brand digitally,” said Giles Richardson, vice president of digital journeys, T-Mobile. “Having deep insights into these behaviors is what helps us constantly improve the user experience. Through the Adobe Analytics Challenge, we can help support the development of talent that can solve these tough problems today, and into the future.”


“Over the past decade, hundreds of participants in the Adobe Analytics Challenge have shown us that data science doesn’t have to be rocket science. With a bit of training, MBA school students are using some of the world’s most advanced analytics technology to help a top global brand answer difficult questions,” said Jeff Allen, senior director of product marketing, Adobe Analytics. “I hope students around the nation, and across a variety of disciplines, will see the amazing career opportunities that exist for them in a world transformed by data.”


In 2017, Adobe saw nearly 80 colleges and 1,500 students vying for the top prize, with MGM Resorts International as the brand partner and the University of Michigan, Ross School of Business taking home the win.


“Studying in business school, we have many opportunities to solve business cases in class, but rarely get the chance to engage and impact businesses in the real world. It is especially inspiring to see how Adobe uses data to empower clients to make better decisions,” said past winner Rei Liao.

About Adobe Experience Cloud

Adobe offers the industry’s only end-to-end solution for content creation, marketing, advertising, analytics and commerce. Unlike legacy enterprise platforms with static, siloed customer profiles, Adobe Experience Cloud helps companies deliver consistent, continuous and compelling experiences across customer touchpoints and channels – all while accelerating business growth.


Adobe Experience Cloud manages more than 233 trillion data transactions and $141 billion in online sales transactions annually. Industry analysts have named Adobe a clear leader in over 20 major reports focused on experience – more than any other technology company.


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