Adobe Named a Leader in ‘Magic Quadrant for Ad Tech’ by Gartner, Inc.

Monday, October 14, 2019 1:00 pm EDT

Adobe Placed Furthest to the Right on Completeness of Vision Axis

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San Jose
"We’re excited to be placed furthest for completeness of vision in the industry along with our positioning for ability to execute"

SAN JOSE, Calif. — Oct. 14, 2019 Adobe (Nasdaq:ADBE) today announced that Adobe Advertising Cloud, the industry’s first end-to-end, independent platform for managing advertising across traditional TV and digital formats, has again been recognized as a Leader in the second “Magic Quadrant for Ad Tech” report by Gartner, Inc. Of the ten global vendors included in the report, Adobe was placed furthest to the right on the completeness of vision axis.

“We’re excited to be placed furthest for completeness of vision in the industry along with our positioning for ability to execute” said Keith Eadie, vice president and general manager, Adobe Advertising Cloud. “We’ll continue to evolve and ensure our vision, and the vision of our clients, is one that can be seamlessly executed across any channel, screen, or format.”

Customers, including brands and agencies, realize value by helping them deliver advertising as connected experiences, and are taking advantage of recent product advancements and cross-solution innovations with use cases including:

A complimentary copy of the “Magic Quadrant for Ad Tech” report is available here

Source

*Gartner, Magic Quadrant for Ad Tech, Andrew Frank | Lizzy Foo Kune | Eric Schmitt, 12 September 2019.

About Adobe Advertising Cloud

Adobe Advertising Cloud is the industry’s first end-to-end, independent platform for managing advertising across traditional TV and digital formats. By focusing on brand safety, improving transparency and leveraging the full power of Adobe Creative Cloud and Adobe Experience Cloud, our platform enables advertisers to gain greater control of their global advertising spend and achieve their business objectives. The platform already manages roughly $3 billion in annualized ad spend on behalf of more than 1,000 global clients, including Allstate, Ford, Johnson & Johnson, Kraft, Liberty Mutual, L’Oréal, MGM, Nickelodeon and Southwest Airlines. Learn more about Adobe Advertising Cloud.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2019 Adobe Inc. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

Contacts 

Ryan Levitt
Adobe
347-346-2554
rlevitt@adobe.com

Stefan Offermann
Adobe
408-536-4023
soffermann@adobe.com

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