Adobe Positioned Highest Overall in the Magic Quadrant Based on Its Completeness of Vision
Adobe (Nasdaq:ADBE) today announced it has been named a Leader by
Gartner, Inc. in the 2018 “Magic Quadrant for Multichannel Marketing
Hubs” research
report. Adobe placed furthest to the right in “completeness of
vision.” The report evaluated 21 vendors, and Adobe was positioned in
the Leaders quadrant. Evaluation criteria for “completeness of vision”
included market understanding, marketing strategy, sales strategy,
offering (product) strategy, business model, vertical/industry strategy,
innovation and geographic strategy.
“Only Adobe offers brands a single view of each customer, combined with
a modern application to design, manage and measure personalized
experiences that reach consumers effectively across channels,” said
Aseem Chandra, senior vice president, Strategic Marketing, Adobe
Experience Cloud.
According to the report, “Gartner defines the multichannel marketing hub
as a technology that orchestrates a company's communications with and
offers to customer segments across multiple channels. These include
websites, mobile, social, direct mail call centers, paid media and
email.”
Adobe Campaign, the company’s multichannel campaign management offering,
helps brands drastically improve and personalize customer experiences
across online channels, such as email, social and mobile, and offline
channels like direct mail and point of sale. Brands can easily manage
content and assets with Adobe Experience Manager, enhance customer
profiles and inform intelligent interactions with Adobe Analytics Cloud,
and obtain deeper personalization with Adobe Target. Assets designed in
Adobe Creative Cloud can be seamlessly connected with Adobe Campaign,
and an integration with Microsoft Dynamics 365 and Power BI ensures
marketing and sales efforts are connected. More than 150 billion emails
were sent with Adobe Campaign in 2017. Leading brands rely on Adobe
Campaign, including EFI, Hostelworld, London Heathrow Airport, Nissan
Motor Co. Ltd., Sprint, Travelocity and Virgin Holidays.
Source: Gartner, “Magic Quadrant for Multichannel Marketing Hubs,” Adam
Sarner, Andrew Frank, et al., 24 April 2018.
Disclaimer
Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select
only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner's
research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to
this research, including any warranties of merchantability or fitness
for a particular purpose.
About Adobe Experience Cloud
Within Adobe Experience Cloud, tightly integrated solutions offer a
complete set of cutting-edge technologies that enable brands to deliver
data-driven, tailored experiences across all customer touchpoints. This
includes experience management and personalization across all screens
and devices, experience delivery through advertising, video as well as
other channels and analytics. The tie-in with Adobe Creative Cloud makes
it easy to quickly activate creative assets across all marketing
channels and customer touchpoints.
The world’s most popular brands rely on Adobe Experience Cloud to run
their businesses, including Carnival Corporation, Citibank, Caesars
Entertainment Corporation, Marriott Hotels, NBCUniversal, Nissan Motor
Co. Ltd., T-Mobile and many others. Adobe Experience Cloud helps clients
manage more than 233 trillion data transactions annually, including 41
trillion rich media requests, over 150 billion emails and $3 billion in
ad spend.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
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Adobe
Melissa Chanslor, 415-832-5489
chanslor@adobe.com
or
Holly Little, 415-832-6833
hlittle@adobe.com