SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today unveiled new video features coming to Adobe
Creative Cloud that will speed up production timelines, enable more
seamless workflows and deliver powerful capabilities to bring
filmmakers’ and video professionals’ creative visions to life. The
updates include Adobe
Sensei-powered animation, intelligent audio cleanup tools, selective
color grading, advanced data-driven motion graphics templates and
end-to-end VR 180 support. These new features will enable filmmakers and
video professionals to spend more time shaping their next creative
project and less time on repetitive editing tasks.
Adobe’s Premiere
Pro, After Effects and other Creative Cloud apps are behind some of
the most cutting-edge work in Hollywood over the last year, including
series such as “Atlanta,” “Stranger Things” and “MINDHUNTER;”
documentaries like “RBG,” “Unbanned” and “Wild Wild Country;” music
videos such as Childish Gambino’s “This Is America” and Jason Mraz’s
“Have It All;” as well as upcoming feature films “Searching,” “The
Ballad of Buster Scruggs” and “THE OLD MAN & THE GUN.”
“Video professionals face short deadlines, clunky handoffs and long
lists of deliverables,” said Steve Warner, vice president of digital
video and audio at Adobe. “This latest Creative Cloud release introduces
new innovation and capabilities to address these challenges and make
common tasks faster and easier.”
These updates follow Adobe’s recent unveiling of
Project
Rush, the first all-in-one, cross-device video editing app designed
specifically for online content creators. Project Rush delivers a
streamlined and intuitive user experience that makes creating and
sharing online content easier than ever by harnessing the power of
Premiere Pro and After Effects, and Project Rush projects are seamlessly
opened in Premiere Pro. Currently in beta, Project Rush will be
available later this year.
Faster Video and Audio Workflows
New capabilities coming later this year to Adobe Creative Cloud include:
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Explore new ways to animate – Mold layers into new, dynamic
shapes with new Mesh
Sculpting tools that twist, bend and scale under your creative
control in After Effects. Leveraging artificial intelligence and
machine learning technology in Adobe Sensei, instantly create and
animate unique, stylized puppets using a webcam and reference artwork
with Character Animator’s new Characterizer.
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Sound better – Instantly improve audio with intelligent
cleanup tools, DeNoise and DeReverb, in the Essential Sound panel
in Adobe Audition. Dial down or remove background noise and reverb
from a sound clip that’s been intelligently adjusted by adaptive
algorithms.
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Take control of color – Take the guesswork out of curve
adjustments and bring simplicity and precision to selective
color grading and color management with new Lumetri Color tools in
Premiere Pro and After Effects.
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Turn data into stories – Drag and drop spreadsheet files
to Motion Graphics templates to generate visual representations of
information within video projects using data-driven
infographics in Premiere Pro.
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Jump into immersive video – Add new support features for 180-degree
immersive video in Premiere Pro and After Effects, including optimized
ingest, effects and output in Google VR 180 for viewing on YouTube or
other platforms.
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Collaborate seamlessly – Invite groups and individual
collaborators for Team Projects and easily access team members from
your enterprise address book to choose collaborators and save groups.
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Improve Adobe Stock workflows – Search and sort millions of
curated, contemporary 4K and HD cinematic footage and
professionally-designed Motion Graphics templates, right from the
Essential Graphics panel in Premiere Pro and After Effects.
Attendees at this year’s IBC conference can get a closer look at the
newly revealed features and hear from industry experts at the Adobe
booth (#7.B35, Hall 7, RAI Amsterdam) and at over 100 partner
booths from September 13–18. Tune-in to Facebook
Live with Jason Levine on September 13 at 9 a.m. PST to hear about
the upcoming release.
Pricing and Availability
The new features for Adobe Creative Cloud announced at IBC will be
available with the next version of Creative Cloud coming later this
year. For more information on pricing, visit https://www.adobe.com/creativecloud/plans.html.
Multiple subscription plans for Adobe Stock are available at https://stock.adobe.com/plans.
Helpful Links
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Adobe
Creative Cloud Video blog
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Adobe
Stock Video blog
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Adobe
Creative Cloud YouTube channel for IBC 2018
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Adobe Creative Cloud Video “What’s
New?” and Datasheet
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Learn more about Creative
Cloud Video and Stock
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Facebook: Creative
Cloud, Premiere
Pro, After
Effects, CC
Video & Audio, Adobe
Stock
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Twitter: Creative
Cloud, CC
Video & Audio, Premiere
Pro, After
Effects, Adobe
Stock
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Blogs: Premiere
Pro, After
Effects, Audition, Character
Animator
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2018 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Adobe
Marissa Lee, 415-832-5278
[email protected]
or
Sunshine Sachs
Lauren Asher, 323-822-9300
[email protected]