New Release Accelerates Workflows for Color, Graphics, Animation and Audio with Adobe Sensei
Ahead of the 2018 NAB Show, Adobe (Nasdaq:ADBE) today announced a major
update in Adobe
Creative Cloud, giving video professionals new tools to automate and
expedite time-consuming production tasks without sacrificing creative
control. Available
today, the updates include powerful new capabilities for refining color,
creating graphics
and crafting audio,
along with enhanced VR tools, improved collaboration, integration with
Adobe Stock and advanced artificial intelligence powered by Adobe
Sensei.
With the growing demand for video, the opportunity for content creators
has never been greater, but video professionals are faced with new
pressure to deliver more work in less time while ensuring content stands
out and meets high audience expectations. In addition, creators must
optimize for different platforms, ensure accessibility, meet required
broadcast standards and deliver numerous versions of content across
languages and regions. This tremendous shift in the way video
professionals work requires more refined and streamlined workflows to
reduce time to production, giving video creators more time to focus on
their craft.
“The demands and pace of video content creation are reaching levels
we’ve never seen before. The time pressure on video professionals means
the need for powerful and efficient creative tools has never been
greater,” said Steven Warner, vice president of digital video and audio
at Adobe. “Adobe video apps like Premiere Pro and After Effects give
them that power which, combined with the services available in Creative
Cloud, provides broadcasters, media companies, filmmakers and YouTubers
a complete ecosystem to bring their stories to screen faster than ever.”
Ranging from Hollywood to Sundance, feature films to premium television
channels, a growing number of industry-leading professional editors are
using Adobe Premiere Pro CC to bring their creative visions to life.
Projects that premiered this year include The Florida Project, The
Square, Only the Brave and 6 Below; indie hits RBG,
Clara’s Ghost and Search; and award-winning series MINDHUNTER
and Atlanta.
Attendees at this year’s NAB Show can get a closer look at the newly
available features and hear from industry experts at the Adobe
booth (#SL4610, South Hall in the Las Vegas Convention Center) and
at over 140 partner booths from April 9–12.
Video and Audio Workflows: Streamlined and Fine-Tuned
New feature highlights include:
-
Edit more powerfully with color and light in Premiere Pro CC –
Powered by Adobe Sensei, Color
Match two shots with one click, applying editable Lumetri
adjustments from one clip to another to achieve visual consistency in
scenes and across whole projects. Compare shots using the new split-view.
-
Create animation and graphics more quickly in After Effects CC
– Stacked behaviors and effects in combination with timeline-based
animation now make the creative process more visual and intuitive.
Apply changes to individual effects across multiple versions of a
composition with a single adjustment using new Master
Properties. Also, complex motions can be made to any surface mesh
with the new Advanced
Puppet tool.
-
Sound even better with Sensei-powered audio workflows –
Automatically adjust soundtrack audio around dialog, whether for a
single clip or an entire project, with Sensei-enabled autoducking,
now available in Adobe Premiere Pro.
-
Bring art to life faster with Character Animator – Animate
personas more quickly and efficiently with a library of behaviors and
custom triggers. Drag layers from the Puppet panel into the Triggers
panel to apply and refine existing behaviors or create new ones with
intuitive new drop targets.
-
Add 360 degrees of creativity with improved tools for immersive
content – Adobe Immersive Environment is now available in After
Effects CC, simplifying the immersive workflow to move more
efficiently through clean-up and effects tasks. New support for the
Microsoft Windows Mixed Reality platform offers a wider range of
headsets to choose the best tools for the job.
-
Collaborate more easily in Team Projects – For the ultimate in
project collaboration, real-time presence shows when teammates are
online and new badges indicate when a project has been updated.
-
Get content you need with Adobe Stock – With direct access to
millions of curated
HD and 4K videos, select clips for establishing shots, fill in the
final gaps in projects or enrich storytelling with visual variety. Add
sophistication and polish to video content with professionally
designed Motion
Graphics templates, including animated titling and lower thirds
graphics with editable effects and text.
-
Learn panel for new users – Premiere Pro beginners now have a
place to start with targeted tutorials that guide them through the
foundational steps of video editing. The new Learn panel is just a
click away whenever it’s needed.
Pricing and Availability
The new features for Adobe Creative Cloud announced at NAB are now
available with the latest version of Creative Cloud. For more
information on pricing, visit https://www.adobe.com/creativecloud/plans.html.
Multiple subscription plans for Adobe Stock are available at https://stock.adobe.com/plans.
Helpful Links
-
Learn more about Creative
Cloud Video and Stock
-
Adobe Creative Cloud Video “What’s
New?” and Datasheet
-
Adobe Creative Cloud Video blog
-
NAB 2018 Video
Playlist
-
Facebook: Creative
Cloud, Premiere
Pro, After
Effects, CC
Video & Audio, Adobe
Stock
-
Twitter: Creative
Cloud
, CC
Video & Audio, Premiere
Pro
, After
Effects, Adobe
Stock
-
Blogs: Premiere
Pro, After
Effects
, Audition, Character
Animator
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2018 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Adobe
Marissa Lee, 415-832-5378
marlee@adobe.com
or
Sunshine Sachs
Lauren Asher, 323-822-9300
asher@sunshinesachs.com