Combination of Adobe Experience Cloud and Marketo Engagement Platform Widens Adobe’s Lead in Customer Experience Across B2C and B2B
SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive
agreement to acquire Marketo, the market-leading cloud platform for B2B
marketing engagement, for $4.75 billion, subject to customary purchase
price adjustments. With nearly 5,000 customers, Marketo brings together
planning, engagement and measurement capabilities into an integrated B2B
marketing platform. Adding Marketo’s engagement platform to Adobe
Experience Cloud will enable Adobe to offer an unrivaled set of
solutions for delivering transformative customer experiences across
industries and companies of all sizes.
Today, consumers have a very high bar for what constitutes a great
customer experience and Adobe Experience Cloud has enabled B2C companies
to successfully drive business impact by harnessing massive volumes of
customer data and content in order to deliver real-time, cross-channel
experiences that are personalized and consistent. When businesses buy
from other businesses, they now have the same high expectations as
consumers.
Marketo’s platform is feature-rich and cloud-native with significant
opportunities for integration across Adobe Experience Cloud. Enterprises
of all sizes across industries rely on Marketo’s marketing applications
to drive engagement and customer loyalty. Marketo’s ecosystem includes
over 500 partners and an engaged marketing community with over 65,000
members.
This acquisition brings together the richness of Adobe Experience Cloud
analytics, content, personalization, advertising and commerce
capabilities with Marketo’s lead management and account-based marketing
technology to provide B2B companies with the ability to create, manage
and execute marketing engagement at scale.
“The imperative for marketers across all industries is a laser focus on
providing relevant, personalized and engaging experiences,” said Brad
Rencher, executive vice president and general manager, Digital
Experience, Adobe. “The acquisition of Marketo widens Adobe’s lead in
customer experience across B2C and B2B and puts Adobe Experience Cloud
at the heart of all marketing.”
“Adobe and Marketo both share an unwavering belief in the power of
content and data to drive business results,” said Steve Lucas, CEO,
Marketo. “Marketo delivers the leading B2B marketing engagement platform
for the modern marketer, and there is no better home for Marketo to
continue to rapidly innovate than Adobe.”
The transaction, which is expected to close during the fourth quarter of
Adobe’s 2018 fiscal year, is subject to regulatory approval and
customary closing conditions. Until the transaction closes, each company
will continue to operate independently.
Upon close, Marketo CEO Steve Lucas will join Adobe's senior leadership
team and continue to lead the Marketo team as part of Adobe’s Digital
Experience business, reporting to executive vice president and general
manager Brad Rencher.
Conference Call Scheduled for 2 p.m. PT Today
Adobe executives will comment on the acquisition of Marketo today during
a live conference call, which is scheduled to begin at 2 p.m. PT.
Analysts, investors, press and other interested parties can participate
in the call by dialing (877) 376-9431 and using passcode 2867298.
International callers should dial (402) 875-4755. The call will last
approximately 30 minutes and an audio archive of the call will be made
available later in the day. Questions related to accessing the
conference call can be directed to Adobe Investor Relations by calling
408-536-4416 or sending an email to [email protected].
Forward-Looking Statements Disclosure
This press release includes forward-looking statements within the
meaning of applicable securities law. All statements, other than
statements of historical fact, are statements that could be deemed
forward-looking statements. Forward-looking statements relate to future
events and future performance and reflect Adobe’s expectations regarding
the ability to extend its leadership in the experience business through
the addition of Marketo’s platform and other anticipated benefits of the
transaction. Forward looking statements involve risks, including general
risks associated with Adobe’s and Marketo’s business, uncertainties and
other factors that may cause actual results to differ materially from
those referred to in the forward-looking statements. Factors that could
cause or contribute to such differences include, but are not limited to:
Adobe’s ability to embed Marketo technology into Adobe Experience Cloud;
the effectiveness of Marketo technology; potential benefits of the
transaction to Adobe and Marketo customers, the ability of Adobe and
Marketo to close the announced transaction; the possibility that the
closing of the transaction may be delayed; and any statements of
assumptions underlying any of the foregoing. The reader is cautioned not
to rely on these forward-looking statements. All forward-looking
statements are based on information currently available to Adobe and are
qualified in their entirety by this cautionary statement. For a
discussion of these and other risks and uncertainties, individuals
should refer to Adobe’s SEC filings. Adobe does not assume any
obligation to update any such forward-looking statements or other
statements included in this press release.
About Marketo
Marketo, Inc., offers the leading Engagement Platform that empowers
marketers to create lasting relationships and grow revenue. Consistently
recognized as the industry's innovation pioneer, Marketo is the trusted
platform for thousands of CMOs thanks to its scalability, reliability,
and openness. Marketo is headquartered in San Mateo, CA, with offices
around the world, and serves as a strategic partner to large enterprises
and fast-growing organizations across a wide variety of industries. To
learn more about the Marketo Engagement Platform, LaunchPoint® partner
ecosystem and the vast community that is the Marketing Nation®, visit www.marketo.com.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2018 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Press:
Adobe
Dan Berthiaume, 408-536-2584
[email protected]
or
Investor Relations:
Adobe
Mike Saviage, 408-536-4416
[email protected]