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Through a generative AI-powered conversational interface, Adobe Experience
Platform (AEP) AI Assistant will empower brands to automate tasks,
simulate outcomes, and generate new audiences and journeys
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Features available today allow users to gain product expertise and
complete tasks more efficiently across Adobe applications including
Real-Time Customer Data Platform, Journey Optimizer and Customer Journey
Analytics, with upcoming capabilities that provide content and audience
generation, automation and predictive insights
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Brands including General Motors and Hanesbrands have been working with AEP AI Assistant
to boost productivity and accelerate time-to-value, while democratizing
access across their organizations
SAN JOSE, Calif. — Today, Adobe (Nasdaq:ADBE) announced the
general availability of Adobe Experience Platform (AEP) AI Assistant,
previewed at Adobe Summit in March 2024. This new offering enhances the
productivity of experience practitioners through generative AI, while
democratizing access to enterprise applications by bringing more individuals
into content production and insights workflows. AEP is the solution of choice
for organizations to build a single view of customers and engage them on every
channel, used by leading brands including The Coca-Cola Company, Major League
Baseball, Marriott International, General Motors, TSB Bank, Real Madrid and
others. With AEP AI Assistant, brands can now deliver value to their
organizations through a conversational interface that provides a deeper
understanding of data and an ability to streamline workflows.
Embedded within Adobe Experience Cloud applications including Real-Time
Customer Data Platform, Adobe Journey Optimizer and Customer Journey
Analytics, AEP AI Assistant can answer technical questions, automate tasks,
simulate outcomes, and generate new audiences and journeys. These capabilities
are brought to life through generative experience models, which capture Adobe
product knowledge and insights based on an organization’s unique data,
campaigns, audiences and business goals—all in a brand-safe way and with a
privacy-first mindset.
“AI assistants are driving a paradigm shift within enterprise software,
dramatically lowering the barrier to entry for new use cases and also
first-time users,” said Anjul Bhambhri, senior vice president, Adobe
Experience Cloud. “Adobe is in a unique position to provide an out-of-the-box
solution that can harness data to deliver insights and automation, given the
scale of profiles, campaigns and interactions already being processed through
Adobe Experience Platform, including 40 petabytes of data and 5 billion edge
interactions per day.”
AEP AI Assistant capabilities include:
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Product Expertise: AEP AI Assistant performs a range of
operational tasks, providing users of all backgrounds and experience with
insights that reduce time spent on problem exploration and resolution. For
example, practitioners can now tap AEP AI Assistant to get quick answers to
product-related questions such as “How do I build an audience segment?” or
“What is an identity map?” while quickly troubleshooting unfamiliar
scenarios and reducing the need to open support tickets. Users will also be
able to gain operational insights around datasets, audiences and journeys
without running SQL queries, with questions such as “How often is my segment
used?”
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Content Generation and Automation: Brands will soon be able
to leverage AEP AI Assistant to generate everything from new customer
experiences to audiences for personalization campaigns and visualizations
for data analysis. This will include generating entire marketing assets such
as emails and web pages with copy, design and images via Adobe
Firefly—driving always-on experimentation as a result. AEP AI Assistant will
also deliver creative briefs that accelerate content production,
auto-generated through existing assets such as PDFs, slide decks and Word
documents. To support automation, AEP AI Assistant will help teams bypass
tedious tasks from organizing data segments into folders to ensuring that
AI-generated content meets brand-approved standards.
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Predictive Insights and Recommendations: Upcoming
capabilities will enable teams to simulate outcomes and optimize their
marketing efforts with AEP AI Assistant, all in less time and with greater
precision. Users will be able to access predictive insights that answer
complex questions in seconds instead of days including “How many conversions
should I expect from this segment?” and “How would that change if I applied
an additional segment filter?” AEP AI Assistant will also be able to
recommend next-best actions such as a custom promotional offer for a
specific set of customers, which can boost conversion as a result.
About Adobe
Adobe is changing the world through digital experiences. For more information,
visit www.adobe.com.
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Public relations contacts
Jasmine Boaler
Adobe
jboaler@adobe.com
Kevin Fu
Adobe
kfu@adobe.com