Adobe Accelerates Data-Driven Personalization at Scale with Adobe Experience Platform Innovations

LAS VEGAS — Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced major Adobe Experience Cloud innovations that enable brands to unify customer data across their organization, a necessary ingredient to implement and derive value from generative AI. Adobe Experience Platform provides a single view of customers across every channel, allowing AI to analyze data and deliver actionable insights in real-time. Brands can then drive activation across marketing channels with applications built on Adobe Experience Platform and deliver true one-to-one personalization.

Adobe is uniquely positioned to provide the solutions required to enhance data management, given the scale of the profiles, campaigns and interactions processed by Adobe Experience Platform, including 40 petabytes of data, 5 billion edge interactions per day, and 17 trillion segment evaluations per day under 100 milliseconds—99.5% of the time.

Major releases announced today include an upcoming Adobe Experience Platform AI Assistant that supercharges the productivity of experience practitioners and democratizes access to extended teams through a conversational interface, federated audience composition that enables brands to make high value data residing in enterprise data warehouses actionable within customer experience workflows and without the need to move or copy the data into Adobe Experience Platform, and first-party data activation capabilities in Adobe Real-Time Customer Data Platform (CDP) that enable collaboration between advertisers and publishers.

“Brands have relied on Adobe Experience Platform and Adobe enterprise applications to deliver personalization at scale, an imperative that is greatly accelerated in the era of generative AI,” said Anjul Bhambhri, senior vice president, Adobe Experience Cloud. “Adobe Experience Platform innovations such as an AI Assistant powered by generative AI enables brands to understand individual customer context and generate tailored omnichannel experiences. This increases productivity and boosts experimentation of new ideas, all while ensuring brands adhere to strict governance and security controls.”

“At NBCUniversal, we are always looking for new ways to make our TV and streaming platforms more effective for advertisers,” said Ryan McConville, EVP, Ad Platforms & Operations, NBCUniversal Advertising & Partnerships. “One of the ways we are doing that is through increased first-party data collaboration, which helps us personalize ad messages and measure campaign results in a way that is sustainable with the deprecation of the cookie and other 3rd party signals. We’re excited to partner with the Adobe Real-Time CDP, a platform that allows us to conduct this joint effort in real time, so we gain rapid insights, activate campaigns and measure results faster and more accurately than ever before.”