SAN JOSE, Calif. and PARIS, France
— Today, Adobe and Havas announced an
expanded
partnership, transforming the agency’s end-to-end content workflows and paving the way for a smarter and
more responsible content supply chain. The collaboration will enable all Havas agencies to leverage Adobe
generative AI, and more efficiently deliver unparalleled personalized customer
experiences.
Havas agencies will
adopt Adobe GenStudio – Adobe’s breakthrough enterprise content supply chain solution that brings together
best-in-class applications across Adobe Creative Cloud, Express and Experience Cloud. The integration will
enable agencies to accelerate the content process from ideation to delivery, while also giving them direct
access to Adobe Firefly, Adobe’s family of creative generative AI models, so they can generate content that is
designed to be safe for commercial use.
Using Adobe GenStudio,
Havas agencies will be able to choose which content creation techniques and practices they employ, as well as
how they prefer to leverage generative AI when activating new and variant content. They will also gain access to
audience-specific data insights, enabling impact-based content optimization, and Adobe GenStudio’s seamless
collaboration features, which empower cross-functional teams to create, edit and deliver customer experiences in
real time.
On the heels of the
recent launch of Prose on Pixels, Havas’ global content at scale network, this collaboration reaffirms Havas’
commitment to driving transformative change in the content production field. It will also help Havas agencies
keep up with growing demands for real-time personalized content without compromising quality or brand
consistency and while reducing waste.
“In today's rapidly
evolving digital world, where the boundaries between creativity, technology and communication
are constantly shifting, it is imperative to be at the forefront of innovation,” said Yannick Bolloré, chairman
and global chief executive officer
at Havas and chairman at Vivendi. “This partnership will enable us to harness the latest technologies, combining
the strength of Adobe's cutting-edge
software with the deep well of Havas’ brand expertise to create a ‘meaningful AI’ that not only meets but
exceeds the expectations of our clients.”
“The digital world runs
on Adobe products, and Havas is a strategic partner, delivering stand-out digital work for brands that are
household names around the world,” said Anil Chakravarthy, president, Digital Experience at Adobe. “We’re
excited to see how Havas redefines content creation and innovates with our solutions to embed sustainability and
generative AI with Firefly into their content supply chain.”
About
Havas
Founded in 1835 in Paris, Havas is one of the world’s largest global
communications networks, with more
than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to
brands, businesses, and people. Havas has developed a
fully integrated model through its 70+ Havas Villages around the world, covering all communication
activities. The teams of the three business units,
Havas Creative Network, Havas Media Network and Havas Health & You, work together with agility and in
perfect synergy to offer tailor-made, innovative
solutions to clients that support them in their positive transformation. Havas is committed to building a
diverse culture where everybody feels they belong
and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment,
and communications, in December 2017. Further information about Havas is available at www.havas.com.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are either registered
trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property
of their respective owners.
Public
relations contact
Jane Vaden
Adobe
jvaden@adobe.com