Customization of Firefly Models and new automation capabilities
From colors to characters, brand identity is one of the most valuable assets that an organization holds. Today, Adobe is releasing a set of new features that empower enterprises to customize and fine-tune Firefly, Adobe’s family of creative generative AI models, using a brand’s own style, characters and objects. For example, with 10 to 20 images, teams can instantly tailor Adobe’s powerful Firefly models and enable anyone in an organization to generate on-brand content that is designed to be safe for commercial use. Additionally, strict governance and security controls ensure a brand’s content, data and workflows stay within the organization.
In addition, Adobe is releasing new automation capabilities based on APIs, allowing enterprises to fully integrate customized Firefly models into their Creative Cloud workflows and automate production work. The integration allows businesses to optimize and dramatically accelerate their content supply chains while personalizing customer experiences at scale using customer data via Adobe Experience Cloud. For specific campaigns, targeting a specific region or marketing channel for instance, teams can produce on-brand content lightning fast and in a much more cost-efficient manner.
“Personalizing experiences at scale is key to building consumer trust while helping expand access to financial services,” said Lilly Raymond, head of marketing technology and operations at Prudential Financial. “We have had great success working with Adobe to optimize our content supply chain, and Adobe GenStudio allows us to unlock the power of generative AI in accelerating the delivery of new content experiences.”
Adobe leverages GenStudio for digital marketing
Adobe has been leveraging GenStudio to accelerate its own content supply chain, powering digital marketing and event productions like Adobe MAX. For instance, using Generative Fill in Photoshop, reducing production times for social media campaigns by 33% for platforms such as Instagram and TikTok; and using Firefly generated images and Generative Fill, doubling the volume of content created for Adobe’s social media. Adobe is using generative AI for its email marketing, using Firefly to generate different image variations for a test campaign, resulting in a 12% lift in the average clickthrough rate. For Adobe MAX, events teams are leveraging Photoshop with Generative Fill to quickly ideate and augment imagery and videos used for keynote sessions on the mainstage, a visual spectacle that is a highlight of the event.
GenStudio is available now. For more information visit https://business.adobe.com/solutions/adobe-genstudio.html.
About Adobe MAX
Adobe MAX – the world’s largest creativity event – offers something for creators at all skill levels, from all walks of life, working across all forms of media. Running from October 10-12, the three-day conference in Los Angeles is packed with creative luminaries, musical performances and global, collaborative art projects and round-the-clock networking. Speakers such as actor Adam Devine, record producer, songwriter and entrepreneur Oak Felder, creative director Karen X Cheng, founder Aaron Draplin, and co-founder and creative director Walker Noble will inspire and entertain audiences with their stories and insights into their creative processes. Adobe MAX will also showcase how Adobe is using Firefly with Creative Cloud, Express and Experience Cloud to power a world-class event experience.
Virtual event attendees can livestream keynotes at max.adobe.com starting Tuesday, October 10 at 9 a.m. PT and Wednesday, October 11 at 10 a.m. PT. To catch Adobe’s latest prototype innovations in Adobe Sneaks, tune in live at max.adobe.com on Wednesday, October 11. For more information and to register for MAX, visit max.adobe.com.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
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Public relations contact
Kevin Fu
Adobe
kfu@adobe.com
Source: Adobe