- Adobe Illustrator now includes cutting-edge Adobe Firefly powered Generative Recolor, which magically accelerates color variation development in graphics for ads, online content, packaging and more
- Rapidly following Firefly-powered Adobe Photoshop and Adobe
Express releases, Illustrator is the latest Creative Cloud application to benefit from Adobe’s advanced generative AI technologies
LONDON — Today, at MAX London, Adobe (Nasdaq:ADBE) unveiled Generative Recolor (beta), the first integration of Adobe Firefly in Adobe Illustrator, enabling designers to quickly experiment with colors using simple text prompts. The new release advances Adobe's vision of empowering creators of every skill level with Firefly as a creative co-pilot, bringing their visions to life at the speed of imagination.
Leveraging
Firefly, Adobe’s family of creative generative AI models, to automate and
iterate previously manual and tedious processes, the beta release of Generative
Recolor magically transforms colors in vector artwork like never before.
Previously, brands created color variations manually every time they developed
new packaging, rethought logo color options before a rebrand or redesigned
their websites; now, with Firefly-powered assistance, designers will be able to
dramatically accelerate time-consuming color processes, freeing their time for
more creative and less tedious tasks.
Adobe has
pioneered numerous AI innovations for more than a decade, introducing hundreds
of Adobe Sensei intelligent features across Creative
Cloud, Document
Cloud and Experience Cloud. Firefly, which launched in March, initially focused on the
generation of images and text effects.
“Adobe
Illustrator is the tool behind many of the world’s most iconic
designs, from brand logos to product packaging,” said Ashley Still, senior vice
president, digital media at Adobe. “Firefly will help customers accelerate
their creative process and save countless hours, while facilitating rapid
ideation, experimentation and asset creation."
Firefly’s direct integration into Illustrator reflects Adobe's company-wide initiative to supercharge every creative workflow with additional speed, precision and power. Firefly is embedded directly into creators’ workflows and is designed to generate commercially safe, professional-quality content. Adobe plans to enable enterprises to custom train Firefly with their own branded assets and generate content in the brand’s unique style and brand language using APIs to increase automation.
Enterprises also have the opportunity to obtain an IP indemnity from Adobe for
content generated by certain Firefly-powered workflows allowing them to deploy
it across their organization with confidence.
Generative
Recolor Reflects Your Voice and Vision in Vectors
Debuting
today, Generative Recolor enhances Illustrator with generative AI magic. The
new capability is designed to capture the essence of a vision – “noon in the desert”
or “midnight in the jungle” – and then translate it into custom themes to
recolor vector artwork. Based on simple text prompts, this pioneering
technology automatically applies colors to complex vector graphics, saving time
by removing the artist’s need to manually modify each individual object.
Generative
Recolor dramatically streamlines the creative process and is ideal for
everything from brand identity to advertising and marketing graphics, digital
drawings and illustrations or inspiration and mood boarding. Designers can test
product packaging designs spanning multiple color options, see ads in different
seasonal or holiday variations and produce illustrations in countless color
combinations.
Generative
Recolor offers a wealth of exciting opportunities for designers:
- Faster Color Capture: Save time by rapidly and intelligently recoloring graphics
using simple text prompts.
- Color Discovery and
Transformation: Experiment
effortlessly with various colors, palettes and themes to achieve the right
look and feel for your artwork.
- Multiple Colorway Variations: Generate numerous color variations from a single artwork
file for use across social, print and web.
Additional
New Adobe Illustrator Innovations
The latest
Illustrator release also includes a collection of brand-new features and
innovations, including Retype (beta), new Layers functionalities and
improvements to Image Trace, making creation faster and easier than ever
before. Read more here.
Community
Inspiration
Connect
with your favorite designers and Creative Cloud evangelists as they live stream their Illustrator and Firefly tips and tricks on Tuesday, June 13th.
Join them between 8 a.m. and 4 p.m. PT as they answer questions.
Availability
Generative
Recolor and Retype are available as beta features in Illustrator today, along
with enhancements to Layers and Image Trace.
About
Adobe and Artificial Intelligence
Adobe is
making the world more creative, productive and personalized, leveraging AI as a
co-pilot to amplify human ingenuity. For more than a decade, Adobe has
delivered hundreds of intelligent capabilities across Creative Cloud, Document
Cloud and Experience Cloud, including Adobe Sensei, enabling customers to create, work and collaborate more
efficiently.
Firefly,
Adobe’s family of creative generative AI models, brings even more precision,
power, speed and ease directly into Adobe workflows. It is the most
differentiated generative AI offering in the market, trained on a unique
dataset that generates commercially viable, professional-quality content.
Adobe
Sensei GenAI services are redefining how businesses deliver customer
experiences by delivering more speed and productivity across Adobe Experience
Cloud workflows. Sensei GenAI will enable brands to instantly generate and
modify text-based experiences across any customer touchpoint and leverage
different large language models. These innovations are anchored in Adobe
Experience Platform, which brings customer data and content together across an
organization under one common language model.
As a
trusted partner to individuals and businesses of all sizes, Adobe develops and
deploys all AI capabilities with a customer-centric approach and according to
its AI Ethics principles, ensuring content and data transparency. Content Credentials provide
“nutrition labels” for digital content and are a key pillar of Adobe’s AI
principles.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.
Public relations contact
Anais Gragueb
Adobe
gragueb@adobe.com
Source: Adobe