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Adobe Named a Leader in Gartner 2020 Magic Quadrant for Personalization Engines

Tuesday, July 21, 2020 03:00 PM

Adobe Recognized Based on Completeness of Vision and Ability to Execute

SAN JOSE, Calif. — Adobe (Nasdaq:ADBE) today announced that Adobe has been named a Leader by Gartner, Inc. in the “Magic Quadrant for Personalization Engines” (July 2020) research report for the third consecutive year since the report’s inception.1 13 vendors were evaluated across 15 criteria in the categories of completeness of vision and ability to execute.

According to the report, Gartner defines personalization engines as “software that applies context about individual users to select, tailor and deliver messaging such as content, offers and other interactions through digital channels in support of three use cases: marketing, digital commerce and customer experience (CX).”

“Rapidly changing markets and consumer needs have made it more critical than ever for brands to deliver a personalized experience with each engagement on the customer journey,” said Drew Burns, group product marketing manager, Adobe Target. “We continue to make enhancements to our powerful Target solution, especially to our embedded AI powered capabilities, to help brands excel at providing personalized customer experiences across web, apps, email, set-top boxes, gaming consoles, devices, kiosks and screens of all sizes.”

Adobe Target offers a standalone testing and personalization application, while also serving as the personalization engine behind other Adobe Experience Cloud applications. Through Adobe Experience Platform, Target is supported by a unified, real-time customer profile in segmenting visitors into meaningful, valuable audiences for targeted experiences. Targeting can be done manually to audiences and on a one-to-one level using Adobe Sensei, Adobe’s AI and machine learning framework.

1Gartner, Magic Quadrant for Personalization Engines, Jennifer Polk, Claire Tassin, and Jason McNellis, July 2020.

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Adobe Experience Cloud

Adobe is reimagining Customer Experience Management (CXM) with Adobe Experience Cloud, the industry’s only end-to-end solution for experience creation, marketing, advertising, analytics and commerce. Adobe Experience Cloud helps brands deliver consistent, continuous and compelling B2C, B2B and B2E experiences across customer touchpoints and channels—all while accelerating business growth. Unlike legacy enterprise platforms with static, siloed customer profiles, Adobe Experience Platform empowers companies to fully understand customers and make data actionable through Adobe Sensei, the company’s AI and machine learning technology. Industry analysts have named Adobe a leader in over 20 major reports focused on experience—more than any other technology company.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit

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