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Adobe Named a Leader in Customer Analytics by Independent Research Firm

Wednesday, August 05, 2020 02:05 PM

SAN JOSE, Calif. — Aug. 5, 2020 — Adobe (Nasdaq:ADBE) today announced it was recognized as a leader in “The Forrester Wave™: Customer Analytics Technologies, Q2 2020” report. In the report, Forrester evaluates vendors that provide a comprehensive customer analytics solution for multiple user personas. This consists of DIY (“do-it-yourself”) analytical functionality for data scientist users to build custom models, and DIFM (“do-it-for-me”) functionality, which delivers outputs directly to business users. Adobe was one of 11 vendors evaluated, against 36 criteria in categories of current offering, strategy, and market presence.

“Data is at the core of any successful customer experience management (CXM) strategy, but brands are struggling to find timely insights that provide an accurate pulse on their business,” said Keith Eadie, head of product, Adobe Analytics. “We are helping brands move beyond canned reports and static dashboards, with flexible tools that any team can use to access cross-channel insights and improve the way they interact with different audiences.”

In the Forrester report, Adobe received the highest scores possible in the usability, business impact measurement, product vision, partner ecosystem, customer analytics solution revenue and number of customers criteria. According to the report: “Adobe delivers a formidable lineup of all-star analytical functionality. Adobe Analytics has long been a customer analytics powerhouse due to its business-user-friendly interface and unparalleled ability to capture and analyze digital data. It also caters to a wide variety of more technical enterprise user personas with Data Workbench for data engineers, Data Science Workspace for data scientists, and Analysis Workspace for business analysts.”

The general availability of Customer Journey Analytics, built on Adobe Experience Platform, is the latest evolution of what Adobe Analytics can deliver. Organizations can now bring together different data sources for a more complete picture of their customer. The offering delivers a real-time pulse on engagement across online and offline channels, from the website and mobile, to in-store activity and call centers. An interactive and intuitive interface means that users of any technical level can access the insights they need. And with AI and machine learning in Data Science Workspace, organizations can also tap into a set of prediction and automation capabilities.

A complimentary copy of the “The Forrester Wave™: Customer Analytics Technologies, Q2 2020” research report is available here.

About Adobe Experience Cloud

Adobe is reimagining Customer Experience Management (CXM) with Adobe Experience Cloud, the industry’s only end-to-end solution for experience creation, marketing, advertising, analytics and commerce. Adobe Experience Cloud helps brands deliver consistent, continuous and compelling B2C, B2B and B2E experiences across customer touchpoints and channels—all while accelerating business growth. Unlike legacy enterprise platforms with static, siloed customer profiles, Adobe Experience Platform empowers companies to fully understand customers and make data actionable through Adobe Sensei, the company’s AI and machine learning technology. Industry analysts have named Adobe a leader in over 20 major reports focused on experience—more than any other technology company.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit

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