Adobe Announces Global Availability of Adobe Experience Platform; Best Buy and The Home Depot Among Beta Customers
LAS VEGAS--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced the global availability of Adobe
Experience Platform, the industry’s first real-time platform for
customer experience management (CXM). An open and extensible platform,
Adobe Experience Platform stitches together data from across the
enterprise, enabling real-time customer profiles leveraging Adobe Sensei
artificial intelligence (AI) and machine learning. Adobe Experience
Platform activates content based on customer profiles to deliver
personalized experiences in real time. Some of the world’s largest
brands are already using Adobe Experience Platform in beta, including
Best Buy, DXC Technology, The Home Depot, Verizon Wireless and Sony
Interactive Entertainment.
Every enterprise today is struggling to handle the massive explosion of
data that is being driven by rich customer experiences, multiple devices
and IoT. These companies are spending massive amounts of time and
resources trying to build their own infrastructure to manage and sort
the data. Adobe is offering Adobe Experience Platform to bring together
all data sources from across the enterprise and rationalize the data for
real-time actionability.
Adobe Experience Platform collects and processes real-time data — tens
of millions of events per second — from multiple sources and organizes
the data into Experience Data Models (XDM). Brands are able to leverage
Adobe Experience Platform to activate insights across all Adobe
Experience Cloud solutions. In addition, enterprises can bring in their
unique data from Enterprise Resource Planning (ERPs), Customer
Relationship Management (CRMs) and other sources.
"Solving today’s data challenges requires a cloud-based, hyper-scale
architecture with a rich data pipeline and real-time customer profile
powered by AI and machine learning," said Abhay Parasnis, executive vice
president and CTO, Adobe. "Adobe Experience Platform is purpose-built
for capturing, processing and actioning data in real time, enabling
enterprises to deliver rich and relevant experiences to their customers."
Adobe Experience Platform offers:
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A rich data pipeline and semantics: Adobe Experience Platform
is built with a rich data pipeline, pulling data from multiple sources
across a globally distributed edge network that enriches the real-time
customer profile. The data is then organized into the Experience Data
Model with more than 50 customer experience schemas that use a
standard language and data vocabulary. Adobe Experience Platform also
offers a robust set of tools that are natively integrated to ensure
compliance with current regulations and policies controlling the
management of data such as GDPR. With an open architecture, IT teams
can also easily add data governance of their own on top of Adobe
Experience Platform to meet all their compliance needs.
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Real-time personalization at scale: Adobe Experience Platform
powers Adobe’s new real-time Customer Data Platform (CDP), which
brings together known and anonymous data to activate real-time
customer profiles across multiple channels throughout the customer
journey, with intelligent decisioning and segmentation. Customers can
rationalize these profiles and apply Adobe Sensei AI and machine
learning to transform these building blocks into valuable audiences.
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Intelligent decisioning to enable real-time actionability: Customer
journey intelligence, powered by Adobe Sensei, leverages predefined
data-driven operational best practices, AI and business intelligence
to enable real-time decisions and actions. Data scientists can quickly
stitch together data from across the enterprise, powering a real-time
customer profile on Adobe Experience Platform to continuously optimize
business processes. Businesses can either access Adobe Sensei models,
create their own or leverage existing models and seamlessly train them
— backed by a fully managed, secure and scalable infrastructure.
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Adobe Sensei AI Services: With the global availability of Adobe
Experience Platform, new
AI services (available in beta) provide the intelligence layer to
connect data and content — ensuring brands consistently deliver the
right message on the right channel at the right time. Adobe Sensei
services, now widely accessible to any business, include: Customer AI,
which lets brands accurately uncover specific segments of users and
target each with the right marketing campaign; Journey AI, which gives
brands a means to orchestrate journeys across millions of users,
constantly analyze behavioral data and activate brand experiences at
the optimal times; and Attribution AI that enables brands to see the
conversion impact driven by owned, earned and paid media and make
informed resourcing decisions.
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An open platform and robust ecosystem: Adobe Experience
Platform is an open platform powered by a common semantic data model
to standardize and organize all data, intelligent tools and services
to create new experience applications and a broad industry ecosystem
to help brands scale. Adobe XDM is being integrated with Microsoft’s
CDM and SAP’s CDM into one common data model as part of the Open Data
Initiative, announced
by the three leaders last September. Adobe Experience Platform
supports the framework of the initiative, enabling brands to bring
their data from other applications and data sources together to
surface new insights.
As enterprise architecture moves to put customer experience at the core,
Adobe Experience Platform is enabling enterprises to reduce time and
resources spent trying to create their own infrastructure so that they
can focus more on driving their business outcomes. Adobe Experience
Platform is available today. For more information visit www.adobe.com/experienceplatform.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2019 Adobe Inc. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United States
and/or other countries. All other trademarks are the property of their
respective owners.
Stefan Offermann
Adobe
408-536-4023
sofferma@adobe.com