Industry Standard for 3D Textures and Materials Behind AAA Gaming Titles and Award-Winning Movies Coming to Creative Cloud
SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced that it has acquired Allegorithmic,
makers of Substance, the industry standard for 3D textures and material
creation in game and video post-production. By combining Allegorithmic’s
Substance 3D design tools with Creative Cloud’s industry-leading
imaging, video and motion graphics tools, Adobe will empower video game
creators, VFX artists working in film and television, designers and
marketers to deliver the next generation of immersive experiences.
In the near future, we will live in a world where real and virtual
creations blend. As brands look to compete and differentiate themselves,
compelling, interactive experiences enabled by 3D content, VR and AR
will become more critical to their future success. 3D content is already
transforming traditional workflows into fully immersive and digital ones
that save time, reduce cost and open new creative horizons. With the
acquisition of Allegorithmic, Adobe takes a powerful step forward in
adding expanded 3D and immersive workflows to Creative Cloud and
provides Adobe’s core customer base of designers a new set of tools for
3D projects.
“We are seeing an increasing appetite from customers to leverage 3D
technology across media, entertainment, retail and marketing to design
and deliver fully immersive experiences,” said Scott Belsky, chief
product officer and executive vice president, Creative Cloud, Adobe.
“Creative Cloud is the creativity platform for all and Substance
products are a natural complement to existing Creative Cloud apps that
are used in the creation of immersive content, including Photoshop,
Dimension, After Effects and Project Aero.”
Allegorithmic is based in France and has a diverse customer base across
gaming, film and television, ecommerce, retail, automotive,
architecture, design and advertising industries, including leading
creative brands like Electronic Arts, Ubisoft, BMW, Ikea, Louis Vuitton,
Foster + Partners and more. Allegorithmic is the recognized leader in 3D
material and texture authoring for most AAA1 gaming
franchises, including Call of Duty, Assassin’s Creed and
Forza, and the tools used in the making of award-winning movies,
including Blade Runner 2049, Pacific Rim Uprising and Tomb
Raider.
“Allegorithmic and Adobe share the same passion for bringing inspiring
technologies to creators,” said Sebastien Deguy, CEO and founder,
Allegorithmic. “We are excited to join the team, bring together the
strength of Allegorithmic’s industry-leading tools with the Creative
Cloud platform and transform the way businesses create powerful,
interactive content and experiences.”
Adobe’s strong track record of successfully integrating acquisitions
will help further accelerate Allegorithmic’s product roadmap and
go-to-market and extend its reach among enterprise, SMB and individual
customers. Allegorithmic CEO and founder, Sebastien Deguy will take a
leadership role in Adobe’s broader 3D and immersive design efforts as
vice president, 3D and Immersive, reporting into Scott Belsky.
Allegorithmic tools are already offered as a subscription service to
individuals and enterprise customers, and in the future Adobe will focus
on expanding the availability of Allegorithmic tools via subscription.
Later this year, Adobe will announce an update on new offerings that
will bring the full power of Allegorithmic technology and Adobe Creative
Cloud together.
Terms of the transaction were not disclosed. For additional information
on Adobe’s acquisition of Allegorithmic:
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Post - Adobe Acquires Allegorithmic, the Leader in 3D Editing and
Authoring for Gaming and Entertainment
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Post - Gaming Technology is Changing How We Design & Visualize
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Forward-Looking Statements Disclosure
This press release includes forward-looking statements within the
meaning of applicable securities law. All statements, other than
statements of historical fact, are statements that could be deemed
forward-looking statements. Forward-looking statements relate to future
events and future performance and reflect Adobe’s expectations regarding
its ability to add expanded 3D and immersive workflows to Creative Cloud
and other anticipated benefits of the transaction. Forward-looking
statements involve risks, including general risks associated with
Adobe’s and Allegorithmic’s business, uncertainties and other factors
that may cause actual results to differ materially from those referred
to in the forward-looking statements. Factors that could cause or
contribute to such differences include but are not limited to Adobe’s
ability to embed Allegorithmic’s technology into Adobe Creative Cloud
and any statements of assumptions underlying any of the foregoing. The
reader is cautioned not to rely on these forward-looking statements. All
forward-looking statements are based on information currently available
to Adobe and are qualified in their entirety by this cautionary
statement. For a discussion of these and other risks and uncertainties,
individuals should refer to Adobe’s SEC filings. Adobe does not assume
any obligation to update any such forward-looking statements or other
statements included in this press release.
1 – AAA refers to video games produced and distributed by
mid-sized or major publishers.
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Paige Young
Adobe
425-442-3981
plyoung@adobe.com
Roman Skuratovskiy
Adobe
415-504-2855
skuratov@adobe.com