New Adobe Sensei and Cross-Cloud Capabilities in Adobe Experience Cloud Bridge Content and Data Divide
A recent Adobe (Nasdaq:ADBE) survey
of U.S. consumers revealed people spend on average 7.8 hours per day
engaging with digital content—a figure that jumps to 11.1 hours per day
among teenagers. Brands must produce, execute and iterate on compelling
content at ever-increasing velocity to engage with consumers, which is
not an easy feat. To solve for these challenges, Adobe today unveiled
tighter integrations and seamless workflows between creatives, marketers
and data analysts in Adobe
Experience Manager, part of Adobe Marketing Cloud in Adobe
Experience Cloud. These advances better enable brands to reach
consumers across the full range of devices and channels. Adobe
Sensei, the company’s AI and machine learning framework, further
automates the delivery of personalized content, empowering marketers to
work smarter and faster. New ways to pull creative content
instantaneously from Adobe Creative Cloud into Marketing Cloud let
brands integrate content and data more closely and deliver a seamlessly
integrated experience.
“Content will always play an integral role in building brand loyalty,
with personalization, authenticity and design reigning supreme,” said
Aseem Chandra, senior vice president, Digital Experience Strategic
Marketing at Adobe. “The new content capabilities we are announcing
today empower brands to deliver digital experiences that delight
consumers and uniquely integrate content and data.”
Experience Manager’s new intelligent content capabilities will be
available next month and empower marketers to:
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Intelligently discover images: Smart Tags helps marketers
discover relevant images in an instant. The capability leverages an
algorithm to automatically add metadata keywords that can be easily
trained to recognize a company’s image attributes and add relevant tag
values. As a brand’s library and taxonomy expand, Adobe Sensei
continues to learn and recognize business-specific image features more
quickly.
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Automatically personalize content: Marketers can deliver
content that intelligently adapts to individuals’ behavior and
channels with new personalization capabilities. With Adobe Sensei,
Smart Layout automatically generates the most effective layouts and
assets for individuals. A restaurant can automatically serve up
different images, menus and offers to someone who’s vegetarian or
gluten intolerant, for instance. New fluid experiences combine
Experience Manager’s ability to deliver content across marketing
channels with Adobe Target for personalization and automatically
adapts messages to specific situations. For example, a retailer can
email customers to promote a store opening with personalized
invitations to its launch party and targeted offers. That same content
can be leveraged for Facebook and the retailer’s mobile app.
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Intelligently tailor images for different screens: With
intelligent Dynamic
Media capabilities, marketers can automate tasks in bulk and
deliver experiences faster. Smart Imaging detects the type of device
and available bandwidth, minimizing the file size of images by as much
as 70 percent to ensure smooth and quick loading without loss of
visual fidelity. Smart Crop uses Adobe Sensei to detect and crop to
the focal point in any image, capturing the intended focus regardless
of screen size. Within Smart Crop, marketers can automatically locate
and generate high quality swatches from product imagery that show
color or texture, for example.
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Adapt forms for a better experience: Filling out forms for
enrollment can make or break a customer’s experience. With Automated
Forms Conversion, organizations can automatically identify and quickly
change input fields from a traditional PDF into
a great mobile experience, reducing customer frustration and
abandonment.
New integrations between Marketing Cloud and Creative Cloud in 2018 will
unify creative and marketer workflows:
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More easily access assets stored in Experience Manager from within
Creative Cloud apps: Finding, modifying and reviewing enterprise
assets requires creatives and marketers today to toggle back and forth
between different solutions. To streamline collaboration, Adobe is
enabling creatives to find the digital assets they need in Experience
Manager Assets natively from Adobe Photoshop CC, Adobe Illustrator CC
and Adobe InDesign CC through powerful search. Creatives can also
enjoy cloud-based collaboration without leaving their creative apps as
they work on work-in-progress to production-ready assets. Through this
native flow of content, only Adobe lets brands seamlessly bring assets
into the industry’s leading content management solution.
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Use 3D and source Adobe Stock content from Creative Cloud: To
help marketers easily create and repurpose 3D models to bring new and
engaging experiences to market faster, Adobe is integrating Experience
Manager with Adobe Dimension CC. Marketers can seamlessly leverage 3D
content designed in Creative Cloud and turn them into marketing
assets. For example, a car manufacturer can upload a 3D model of a car
in Experience Manager, make adjustments like changing the color and
rendering the model into an image. Each rendered version can be saved
as a marketing asset in minutes, bypassing costly photo shoots.
Additionally, Experience Manager’s connection with Adobe Stock enables
marketers to pull in Stock images and publish them across any channel.
Experience Manager, part of Adobe Experience Cloud, is leveraged by
enterprise and mid-sized brands such as Hyatt, Mastercard, Nissan,
Informatica, Philips, Manulife, Morningstar, Progrexion, UBS,
Constellation Energy Group, Qantas Airlines and T-Mobile. Adobe’s
leadership in content
management is unrivaled (see Gartner and Forrester
Research leadership rankings). Experience Manager integrates with Creative
Cloud to seamlessly manage content and asset workflows at scale and
Adobe Document Cloud to digitize document workflows. Integration with Adobe
Analytics and Adobe
Target provides deep insights into customer behavior and
personalizes content.
Helpful Materials:
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Video
of new Adobe Experience Manager content capabilities
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Adobe
Blog post from Loni Stark about new Adobe Experience Manager
content capabilities
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CMO.com
post about the findings from Adobe’s consumer content survey
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2018 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Adobe
Melissa Chanslor, 415-832-5489
chanslor@adobe.com
or
Holly Little, 415-832-6833
hlittle@adobe.com