SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced the completion of its acquisition of
Marketo, the market leader for B2B marketing engagement. With Adobe’s
acquisition of Marketo, customers will benefit from the combination of
Adobe Experience Cloud’s analytics, personalization and content
capabilities with Marketo’s lead management, account-based marketing and
revenue attribution technology, helping companies further connect
marketing engagement to revenue growth. Marketo Engagement Platform will
become part of Adobe Marketing Cloud, the leader in managing, optimizing
and orchestrating cross-channel experiences and campaigns across B2B and
B2C use cases in all industries.
Digital transformation has become the mandate for executives in every
boardroom across the globe. To compete and win today, businesses need to
provide a world-class, end-to-end customer experience across every
touchpoint. Adobe is leading the charge to reimagine customer experience
management (CXM) with Adobe Experience Cloud, the industry’s only
end-to-end solution for marketing, advertising, analytics and commerce.
The Marketo Engagement Platform drives business growth by personalizing
complex buyer journeys and uniquely aligning marketing and sales teams
across every channel. Marketo’s platform is feature-rich and
cloud-native with significant opportunities for integration across Adobe
Experience Cloud. Marketo’s ecosystem includes over 500 partners and an
engaged marketing community with over 65,000 members.
“The combination of Adobe Experience Cloud and Marketo’s Engagement
Platform provides an unrivaled set of solutions for delivering
transformative customer experiences across industries and companies of
all sizes—making every business an experience business,” said Brad
Rencher, executive vice president and general manager, Digital
Experience, Adobe. “Adobe is leading the charge to reimagine customer
experience management, and with Marketo, we’re further delivering on
this vision.”
“Marketo is the long-standing leader in B2B marketing,” said Steve
Lucas, CEO, Marketo. “As a part of Adobe, we see an extraordinary
opportunity to further accelerate Marketo’s momentum and deliver
combined value to marketers around the world.”
With the acquisition now closed, Marketo CEO Steve Lucas will continue
to lead the Marketo team as part of Adobe’s Digital Experience business,
reporting to Brad Rencher.
About Adobe Experience Cloud
Adobe offers the industry’s only end-to-end solution for content
creation, marketing, advertising, analytics and commerce. Unlike legacy
enterprise platforms with static, siloed customer profiles, Adobe
Experience Cloud helps companies deliver consistent, continuous and
compelling experiences in real-time across customer touchpoints and
channels—all while accelerating business growth.
About Marketo
Marketo Inc., an Adobe company, offers the leading Engagement Platform
that empowers marketers to create lasting relationships and grow
revenue. Consistently recognized as the industry's innovation pioneer,
Marketo is the trusted platform for thousands of CMOs thanks to its
scalability, reliability and openness. Marketo is headquartered in San
Mateo, CA, with offices around the world, and serves as a strategic
partner to large enterprises and fast-growing organizations across a
wide variety of industries. To learn more about the Marketo Engagement
Platform, LaunchPoint® partner ecosystem and the vast community that is
the Marketing Nation®, visit www.marketo.com.
Forward-Looking Statements Disclosure
This press release includes forward-looking statements within the
meaning of applicable securities law. All statements, other than
statements of historical fact, are statements that could be deemed
forward-looking statements. Forward-looking statements relate to future
events and future performance and reflect Adobe’s expectations regarding
the ability to extend its leadership in the experience business through
the addition of Marketo’s platform and other anticipated benefits of the
transaction. Forward-looking statements involve risks, including general
risks associated with Adobe’s and Marketo’s business, uncertainties and
other factors that may cause actual results to differ materially from
those referred to in the forward-looking statements. Factors that could
cause or contribute to such differences include but are not limited to:
Adobe’s ability to embed Marketo technology into Adobe Experience Cloud;
the ability to integrate Marketo’s partner ecosystem with Adobe’s
business; and any statements of assumptions underlying any of the
foregoing. The reader is cautioned not to rely on these forward-looking
statements. All forward-looking statements are based on information
currently available to Adobe and are qualified in their entirety by this
cautionary statement. For a discussion of these and other risks and
uncertainties, individuals should refer to Adobe’s SEC filings. Adobe
does not assume any obligation to update any such forward-looking
statements or other statements included in this press release.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2018 Adobe Inc. All rights reserved. Adobe, Adobe Experience Cloud,
and the Adobe logo are either registered trademarks or trademarks of
Adobe in the United States and/or other countries. All other trademarks
are the property of their respective owners.
Adobe
Public Relations Contact
Stefan C. Offermann, 408-536-4023
sofferma@adobe.com
or
Investor Relations Contact
Mike Saviage, 408-536-4416
ir@adobe.com