Adobe (Nasdaq:ADBE) today announced the completion of its acquisition of
Magento Commerce, a market-leading commerce platform. The addition of
the Magento
Commerce Cloud to the Adobe Experience Cloud will deliver a single,
end-to-end digital experience platform including content creation,
marketing, advertising, analytics and commerce for B2B and B2C
customers. The Magento Platform brings together digital commerce, order
management and predictive intelligence to enable shopping experiences
that scale for businesses of any size.
Adobe is the world’s leader in designing and delivering digital
experiences. At the core of every great experience are content and data,
which enable the consistent, personal, intuitive experiences consumers
have come to expect. Commerce is integral to the customer
experience—whether on the web, mobile, social, in-product or in-store.
Adding commerce to the Adobe Experience Cloud enables our customers to
make every moment personal and every experience shoppable.
Magento Commerce Cloud brings digital commerce and order orchestration
for both physical and digital goods across a range of industries,
including consumer packaged goods, retail, wholesale, manufacturing and
the public sector. The Magento Platform is built on proven, scalable
technology supported by a vibrant community of more than 300,000
developers. The Magento partner ecosystem provides thousands of
pre-built extensions, including payment, shipping, tax and logistics.
This level of flexibility enables businesses to quickly ramp and iterate
their commerce experience with their changing business needs.
“Across every industry, people aren’t just buying products, they’re
buying experiences,” said Brad Rencher, executive vice president and
general manager, Digital Experience, Adobe. “Adobe is the leader in
delivering end-to-end digital experiences and with Magento Commerce,
Adobe will further solidify its leadership position.”
“Digital transformation starts with a creative spark or a specific
business need and comes to life with best-in-class technology,” said
Mark Lavelle, CEO, Magento. “As a part of Adobe, we see a tremendous
business opportunity to power experience-driven commerce for brands and
merchants of all sizes.”
With the acquisition now closed, Magento Commerce CEO Mark Lavelle will
lead the Magento Commerce Cloud business, reporting to executive vice
president and general manager of Adobe’s Digital Experience business
unit, Brad Rencher.
About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services designed
to give enterprises everything needed to deliver exceptional customer
experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud
and Adobe Analytics Cloud, Adobe Experience Cloud is built on the Adobe
Cloud Platform and integrated with Creative Cloud and Adobe Document
Cloud. Leveraging Adobe Sensei’s machine learning and artificial
intelligence capabilities, Adobe Experience Cloud combines world-class
solutions, a complete extensive platform, comprehensive data and content
systems, and a robust partner ecosystem that offer an unmatched
expertise in experience delivery.
About Magento Commerce
Magento Commerce is a leading provider of cloud commerce innovation to
merchants and brands across B2C and B2B industries and was recently
named a leader
in the 2018 Gartner Magic Quadrant for Digital Commerce. In addition
to its flagship digital commerce platform, Magento Commerce boasts a
strong portfolio of cloud-based omnichannel solutions that empower
merchants to successfully integrate digital and physical shopping
experiences. Magento Commerce is the #1 provider to the Internet
Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and
Latin America. Magento Commerce is supported by a vast global network of
solution and technology partners, a highly active global developer
community and the largest eCommerce marketplace for extensions available
for download on the Magento Marketplace. More information can be found
at www.magento.com.
Forward-Looking Statements Disclosure
This press release includes forward-looking statements within the
meaning of applicable securities law. All statements, other than
statements of historical fact, are statements that could be deemed
forward-looking statements. Forward-looking statements relate to future
events and future performance and reflect Adobe’s expectations regarding
the ability to extend its leadership in the experience business through
expansion of its commerce platform and other anticipated benefits of the
transaction with Magento. Forward-looking statements involve risks,
including general risks associated with Adobe’s and Magento’s business,
uncertainties and other factors that may cause actual results to differ
materially from those referred to in the forward-looking statements.
Factors that could cause or contribute to such differences include, but
are not limited to: Adobe’s ability to embed Magento technology
into Adobe Experience Cloud; and any statements of assumptions
underlying any of the foregoing. The reader is cautioned not to rely on
these forward-looking statements. All forward-looking statements are
based on information currently available to Adobe and are qualified in
their entirety by this cautionary statement. For a discussion of these
and other risks and uncertainties, individuals should refer to Adobe’s
SEC filings. Adobe does not assume any obligation to update any such
forward-looking statements or other statements included in this press
release.
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About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2018 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Adobe
Public Relations Contacts
Stefan Offermann, 408-536-4023
Sofferma@adobe.com
or
Investor Relations Contact
Mike Saviage, 408-536-4416
ir@adobe.com