First Integrations and New Partnerships Empower Enterprises and Small and Mid-Market Businesses to Make Every Moment Shoppable
BARCELONA, Spain--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today unveiled its vision and strategy to make every
experience shoppable by integrating Magento Commerce Cloud into Adobe
Experience Cloud, enabling enterprise companies to create highly
engaging, personalized shopping experiences. Integration with Adobe
Experience Cloud’s content management, personalization and analytics
solutions provides an unrivaled offering for enterprises looking to
deliver world-class commerce experiences. The company also unveiled a
major update of the Magento platform to empower small and mid-market
merchants to extend the lead in commerce innovation and agility.
With rising customer expectations and increased competition, brands now
compete on the quality of the customer experience they offer over a
lifetime of customer engagement, both on and offline. Adobe’s vision for
experience-driven commerce is to empower companies to unify end-to-end
customer experiences from creation to commerce, driving loyalty and
business growth.
“Consumers expect every interaction with a brand to be contextual,
intuitive and meaningful, but companies have struggled to consistently
deliver personalized experiences across the myriad of touchpoints,” said
Mark Lavelle, senior vice president of commerce, Adobe and former CEO of
Magento. “The innovations we are bringing to market enable companies of
all sizes and across industries to make every experience shoppable.”
Enterprise Capabilities
The first integrations between Adobe’s industry-leading content
management, personalization and analytics solutions in Adobe Experience
Cloud and Magento Commerce Cloud are now available and will empower
enterprises to:
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Create highly engaging shopping experiences: The integration
with Adobe Experience Manager lets enterprise brands create and manage
powerful shopping experiences across every touchpoint throughout the
customer journey.
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Personalize every experience: Integration with Adobe Target
capabilities, powered by Adobe Sensei, Adobe’s AI and machine learning
technology, allows companies to optimize and deliver contextually
relevant shopping experiences, driving customer loyalty and letting
businesses compete more effectively.
-
Anticipate customer needs: Predictive analytics in Adobe
Analytics, powered by Adobe Sensei, help companies proactively monitor
and analyze customer data to find patterns and predict future customer
behaviors to detect potential challenges like special shipping
requirements or inventory shortages and better convert opportunities.
“The integration of Magento Commerce Cloud into Adobe Experience Cloud
is a game changer for Adobe's and Magento's joint customers,” said
Jordan Jewell, senior research analyst at IDC. “The combined capability
of Magento and Adobe allows businesses to differentiate themselves with
highly personalized, customer-centric commerce experiences and leverage
deeper insights to deliver timely, contextual, engaging and shoppable
experiences across the entire customer journey. With rapid change
occurring in the digital commerce market right now, organizations of all
shapes and sizes need to seriously consider how to deliver the most
engaging and frictionless commerce experiences to their customers.”
SMB Capabilities
The latest release of the Magento platform, underpinning Magento
Commerce Cloud, incorporates significant community contributions and
brings to market new merchant and developer experience advancements.
Merchants and developers will be able to:
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Rapidly create engaging site content: Today’s online marketers
want to play a more direct role in the development of the online site
experience and demand access to powerful content creation tools that
allow them to continuously design, test and launch new site content. New
PageBuilder, a powerful drag-and-drop editing tool for site
content, enables merchants to create a best-in-class shopping
experience without creative limits or the need for developer support.
Brands that want to take advantage of full cross-channel content
creation, distribution and lifecycle management can take advantage of
the Adobe Experience Manager integration.
-
Create high-conversion mobile experiences: While mobile
commerce continues to grow, merchants struggle with low conversion
rates and the complexity of building and managing multiple experiences
across channels. The new Magento Progressive Web Applications (PWA)
Studio enables merchants and developers to create reliable, fast and
engaging mobile experiences to boost conversion rates and increase
engagement.
-
Streamline payment and risk management: Merchants struggle to
keep up with consumer adoption of alternative payment services and
digital wallets, resulting in frustration at checkout. With the launch
of Magento
Payments, merchants can now instantly accept payments from
customers. Merchants also benefit from offering the right tenders,
managing operations with minimal effort and receiving protection from
fraud and chargebacks.
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Reach new audiences: Magento now integrates
with Amazon Sales Channel to allow merchants to seamlessly sync
Magento stores to expand reach and efficiently promote, sell and
fulfill across channels. Integrations with Google Merchant Center and
Advertising Channels for Google Smart Shopping Campaigns enable
merchants to create and advertise branded campaigns.
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Improve performance and usability: The introduction
of Bulk APIs and Asynchronous APIs advance the usability and
performance of integrations with Magento. The release also marks an
important investment in Magento Open Source with key capabilities like
multi-source inventory, PWA and GraphQL, as well as ElasticSearch and
Rabbit Message Queues.
-
Streamline product information management and reviews: With the
addition of Akeneo
PIM and Yotpo
ratings and reviews to the Magento Premier Technology Partner
program, merchants can capitalize on the value of high-quality product
information and social validation to maximize conversions and minimize
product returns.
-
Analyze and optimize shopping experiences: Analytics and
optimization capabilities for enterprises are now extending to small
businesses. The integration of Launch, by Adobe, with Magento helps
merchants quickly analyze commerce data and optimize shopping
experiences.
About Adobe Experience Cloud
Adobe offers the industry’s only end-to-end solution for content
creation, marketing, advertising, analytics and commerce. Unlike legacy
enterprise platforms with static, siloed customer profiles, Adobe
Experience Cloud helps companies deliver consistent, continuous and
compelling experiences across customer touch points and channels – all
while accelerating business growth.
Adobe Experience Cloud manages more than 233 trillion data transactions
annually and $141 billion in online sales transactions annually.
Industry analysts have named Adobe a clear leader in over 20 major
reports focused on experience – more than any other technology company.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
About Magento
Magento, an Adobe company, is a leading provider of cloud commerce
innovation to merchants and brands across B2C and B2B industries and was
recently named a leader in the 2018 Gartner Magic Quadrant for Digital
Commerce. In addition to its flagship digital commerce platform, Magento
boasts a strong portfolio of cloud-based omnichannel solutions that
empower merchants to successfully integrate digital and physical
shopping experiences. Magento is the #1 provider to the Internet
Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and
Latin America. Magento is supported by a vast global network of solution
and technology partners, a highly active global developer community and
the largest eCommerce marketplace for extensions available for download
on the Magento Marketplace. More information can be found at www.magento.com.
© 2018 Adobe. All rights reserved. Adobe and the Adobe logo are either
registered trademarks or trademarks of Adobe Systems Incorporated in the
United States and/or other countries. All other trademarks are the
property of their respective owners.
Adobe
Melissa Chanslor, 415-832-5489
[email protected]
or
Veselina Buie, 917-754-9555
[email protected]