Integrated Cloud-Based Service Enables Easy Editing, Organizing, Storing and Sharing of Photography From Anywhere
Adobe (Nasdaq:ADBE) today announced the all-new Adobe Photoshop
Lightroom CC cloud-based photography service. Launched over a decade
ago, Lightroom became the industry’s leading desktop application for
editing and organizing photography. Now in an increasingly
mobile-centric world, and with major improvements in smartphone cameras,
Lightroom is transforming digital photography again. Built for
professionals and enthusiasts, the new Lightroom CC fulfills the demands
of today’s photographers for a more accessible, cloud-based photography
service for editing, organizing, storing and sharing their photos from
wherever they are.
Featuring a streamlined user interface, Lightroom CC enables powerful
editing in full resolution across mobile, desktop and the web. With
Lightroom CC, photographers can make edits on one device and
automatically synchronize their changes everywhere. Lightroom CC makes
organizing photography collections easier with features like searchable
keywords that are automatically applied without the hassle of tagging.
And Lightroom CC makes it simple to share photos on social media.
“As the leader in digital photography, today Adobe is unveiling
Lightroom CC, our next generation photography service,” said Bryan
Lamkin, executive vice president and general manager, Digital Media at
Adobe. “Lightroom CC answers photographers’ demand for a deeply
integrated, intelligent, cloud-based photography solution.”
Key Lightroom CC capabilities include:
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The most powerful image editing technology: Built on the same
imaging technology that powers Photoshop and Lightroom, Lightroom CC
offers a new streamlined interface with easy-to-use sliders, presets
and quick adjustment tools.
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Edit anywhere: Lightroom CC allows photographers to edit
full-resolution photos anywhere – on mobile devices, desktop or the
web. Edits made on one device are automatically synced across devices
for anywhere access.
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Worry free back-up, cloud storage: Lightroom CC has scalable
storage options for safe and secure back up of full-resolution photos
– including raw files.
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Powered by Adobe Sensei: Adobe Sensei’s machine learning
technology automatically applies searchable keywords to objects in
photographs – making organization in Lightroom CC effortless.
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Built-in sharing tools: Lightroom CC makes it easy to share
photos directly via social media and to create custom Lightroom web
galleries that can be shared via link. Photographers can also share
their work through new Adobe Portfolio integration with Lightroom CC.
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Updated award-winning mobile and web experiences:
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Lightroom CC for mobile on iOS: Built-in search functionality
powered by Adobe Sensei, keyword support, hierarchical album
support, an enhanced iPad app layout and iOS 11 files support.
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Lightroom CC for mobile on Android: Tablet support and a local
adjustments brush, along with the same built-in search
functionality, keyword support and hierarchical album support as
seen in the iOS app.
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Lightroom CC for web: Ability to create and manage a public
gallery page, as well as enhanced integration with Adobe
Portfolio, which enables subscribers to easily import collections
and publish their best shots to a customized Portfolio website in
just a few clicks.
Updates to Adobe Photoshop Lightroom Classic CC
Major updates to Lightroom Classic CC, previously known as Lightroom CC,
include an enhanced Embedded Preview workflow that enables users to
scroll through large sets of photos to select a subset of images
significantly faster than before. Lightroom Classic CC also features new
editing capabilities, including a new Color Range and Luminance Masking
functionality that enables users to apply precise edits. As contrasted
with the cloud-centric, anywhere workflows of Lightroom CC, the new
Lightroom Classic CC continues to focus on a more traditional
desktop-first workflow with local storage and file and folder control.
Availability, Plans and Pricing
The all-new Lightroom CC is available across three photography plans:
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For photographers that want an all-in-one plan that offers the full
benefits of the Lightroom CC service plus the transformative power of
Photoshop, the Creative Cloud Photography plan with 1 TB
includes Lightroom CC, Lightroom for mobile and web, Photoshop CC,
Adobe Spark with premium features, Adobe Portfolio, and 1 TB of cloud
storage ($19.99/month, but available at $14.99/month for the first
year for existing Creative Cloud Photography customers).
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Lightroom CC has also been added to the existing Creative Cloud
Photography plan with an additional 20 GB of storage to help users
get started on the new service. This plan remains at $9.99/month and
includes Lightroom CC, Lightroom for mobile and web, Lightroom
Classic, Photoshop CC, Adobe Spark with premium features, Adobe
Portfolio, and 20 GB of cloud storage. Creative Cloud All Apps members
also have access to the new Lightroom CC service.
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The all-new Lightroom CC plan addresses the needs of
photographers who want a cloud-based photography service for editing,
organizing, storing and sharing their photos from wherever they are,
and includes Lightroom CC, Lightroom for mobile and web, Adobe Spark
with premium features, Adobe Portfolio, and 1 TB of cloud storage
($9.99/month).
For those who are truly mobile and don’t require a desktop photography
solution, the Lightroom Mobile plan for iOS and Android is available
with 100 GB ($4.99/month).
For more information on available plans, please visit https://www.adobe.com/creativecloud/plans.html.
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Adobe
Roman Skuratovskiy, 415-504-2855
skuratov@adobe.com