Adobe (Nasdaq:ADBE) today revealed a series of innovations coming soon
in Adobe Creative Cloud and Adobe Marketing Cloud in advance of IBC in
Amsterdam. Keeping pace with high velocity content demands across both
new and traditional platforms, Adobe will showcase advancements in VR,
3D, motion graphics and character animation supported by tools to
deliver, measure and monetize TV and film content across multiple
screens. At IBC, Adobe will demonstrate these advancements at Stand
7.G27 in the RAI Amsterdam Convention Center and at over 107 partner
booths from September 9-13.
“Adobe is helping video creators of all kinds – from broadcasters and
big movie studios to YouTubers and brands – create their best work,”
said Bill Roberts, senior director of product management at Adobe. “As
these stories take shape, ideas need to seamlessly move between tools,
technologies and teams. Adobe’s multiscreen solution helps media
companies connect with their audiences in a personalized way by
delivering compelling experiences and adopting immersive capabilities
such as 3D, VR and AR.”
Video editors from Hollywood to Sundance to YouTube are taking note of
Adobe Creative Cloud, most recently Disney’s
Pete’s Dragon
, and through the work of next-generation
creators like Smosh,
RocketJump
and SoKrispyMedia.
Television networks are making history by bringing characters to life
with Character Animator in The
Simpsons and Cartoon
Donald Trump on The Late Show with Stephen Colbert.
Additionally, NBC Sports recently leveraged Adobe Marketing Cloud
solutions to power the digital delivery of the 2016 Rio Olympics.
"I love keeping everything under one roof. I love the idea that it's all
housed under one banner and that all the apps within Adobe Creative
Cloud can talk to each other. And for all of my future projects I want
to really explore that workflow. It's a really exciting sphere to be
working within," said David Lowery, director of Disney’s
Pete’s Dragon
.
Driving the Future of VR, 3D and Animation
Expanding on the new VR features launched
earlier this year, Adobe is unveiling additional innovation in the
next release of Premiere Pro CC including auto-aware
VR that seamlessly detects and applies the correct setting to
stereoscopic and monoscopic media. Capabilities in Adobe Primetime
empower media companies to capture the full potential of VR by building
sustainable businesses and delivering premium viewing experiences. These
include video playback support, dynamic ad insertion and content
protection via Adobe’s Virtual Reality Digital Rights Management (VRDRM).
Rapidly accelerating 3D
content creation, Adobe will showcase a 3D rendering engine which
increases the pace and efficiency of 3D content generation. Artists can
also now create editable 3D elements such as text and shape layers
intuitively from within After Effects CC with new Cinerender technology
from MAXON. Puppet creation and animation with Character
Animator, Adobe’s popular live motion-capture tool, will get even
better with faster and easier through integrated round-trip
functionality between Adobe Photoshop CC and Adobe Illustrator CC.
Powerful Integrated Workflows and Performance Enhancements
With Adobe Creative Cloud, post-production teams can move freely from
application to application without interrupting the creative flow. New
features in both Creative Cloud and Marketing Cloud let media companies
and content creators engage their audiences more effectively across any
screen:
-
Huge productivity gains (up to six times faster) with Adobe Stock
video are reported in a new
study by Pfeiffer Consulting, which compares using video with
Adobe Stock and other stock services.
-
Performance improvements with real-time playback in a new After
Effects video preview architecture lets users play raw footage in
real-time, eliminating the need to cache before previewing footage.
GPU-accelerated effects enable faster render compositions.
-
Refined Lumetri Color tools in Premiere
Pro CC now provides HDR10 metadata support for editing and
delivering HDR10 for new HDR-enabled TVs and displays, plus expanded
support for color space metadata, providing greater precision for
delivering brilliant imagery.
-
Destination Publishing to render
and share video to Behance, the world’s largest creative
community, is now possible along with YouTube, Facebook and Twitter.
-
Better captions and subtitles in Premiere Pro CC lets users
easily create
and fine-tune captions to enliven silent auto-play video previews
on Facebook for higher engagement, target different languages or
improve accessibility for hearing impaired viewers.
-
Actionable analytics in Adobe
Analytics for Video allows users to measure streams instead of
just video starts and stops, delivering a more comprehensive view of
how videos are consumed.
-
Premium ad-supported viewing on connected devices is now
supported in Adobe Primetime, allowing media companies to deliver
quality and buffer-free experiences, while weaving content and ads
together into a single stream.
Collaboration for Connected Teams
Adobe will showcase its new hosted collaboration service, Team
Projects, to address the challenge of working with other editors and
designers across multiple projects and tools. Built on Adobe Anywhere
technology, Team Projects integrates deep collaboration features such as
version control and smart conflict resolutions and allows editors and
motion graphics artists to work simultaneously within Adobe Premiere Pro
CC, After Effects CC and Adobe Prelude CC. Additionally, the data in
Team Projects will be securely hosted in the cloud and media files
referenced by Team Projects can be locally stored source files or shared
lightweight proxies.
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About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2016 Adobe. All rights reserved. Adobe and the Adobe logo are either
registered trademarks or trademarks of Adobe Systems Incorporated in the
United States and/or other countries. All other trademarks are the
property of their respective owners.
Adobe
Marissa Lee, 415-832-5378
marlee@adobe.com
or
Edelman
Margaret Swink, 650- 762-2980
margaret.swink@edelman.com