New Capabilities in Flagship Products, Performance Enhancements and Updates to Adobe Stock Allow Effortless Creation
Taking aim at inefficiencies that slow down the creation process, Adobe
(Nasdaq:ADBE) today launched major updates to its flagship Creative
Cloud tools and services. The release includes dramatic new features in
Adobe’s flagship applications, performance enhancements across Creative
Cloud (CC) and exciting updates to Adobe Stock – including deeper
integration within CC and the addition of an all-new Premium collection
of high-quality stock content. Spanning across virtually all of the
Creative Cloud portfolio, updates in this new release target many of the
pain points that designers, photographers and filmmakers face every day.
“We have two key goals with this release: saving our customers time and
helping them jumpstart their creative engines,” said Bryan Lamkin,
executive vice president and general manager, Digital Media at Adobe.
“Every creative project starts with a blank page and ends with a vision
coming to life. Today’s release of Creative Cloud will help make that
journey as fast and productive as possible. From deeper integration of
Adobe Stock into the CC experience, to amazing new features like
Content-Aware Crop in Adobe Photoshop, this release will expedite the
creative process for millions of our customers.”
Today‘s updates mark another step forward in establishing Creative Cloud
as the one-stop shop for creative people – providing the best in desktop
tools, mobile applications, training and a vibrant marketplace featuring
services like Adobe Stock, as well as access to the Behance community
that’s now over 7 million strong.
Built Right into Creative Cloud: Adobe Stock Service Offers Best,
Broadest Selection
Research from Pfeiffer Consulting confirms that integrating Adobe Stock
with CC desktop applications delivers up to 10 times greater efficiency
than other stock services*. The expanded Adobe Stock service includes
over 55 million royalty-free, high-quality photos, videos, illustrations
and graphics, as well as the following new capabilities:
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One-Click Workflow. Deeper Adobe Stock integration with CC
applications enables a new One-Click Workflow that lets users select
an image or video on the Adobe Stock website and place it on their
creative canvas with a single click. Also an expanded In-app Purchase
feature delivers an industry-first, one-click license capability,
directly from Photoshop.
-
Premium Collection. Adobe’s first premium content offering
sourced for Adobe Stock includes nearly 100,000 curated images that
meet the standards of top advertising agencies, leading brands and
digital and print publications.
-
Monetization Made Easier. Coming soon, Adobe will expand on its
vision to build out the world’s largest creative marketplace by
offering opportunities for creative professionals to contribute and
monetize their work. They can contribute directly from desktop and
mobile applications including Adobe Lightroom CC, Adobe Bridge CC,
Photoshop Fix and Photoshop Mix, providing an easy on-ramp to
showcasing and selling their work via Adobe Stock. Also coming soon is
Adobe’s new Stock Contributor Portal, which will feature intelligent
auto-tagging capabilities saving hours of keywording.
New CC Desktop App Capabilities and Performance Enhancements
Highly anticipated CC features, offering critical time savings and new
creative opportunities for Creative Cloud subscribers include:
-
Content-Aware Crop in Photoshop, which automatically fills in
the gaps when you rotate or expand a canvas beyond the original image
size.
-
Face-Aware Liquify in Photoshop, an easy way to create artistic
effects with facial features using the Liquify Tool while keeping the
face in proportion.
-
Match Font in Photoshop, an innovative font recognition
technology that has the ability to recognize and identify licensed
fonts and automatically suggest fonts available on your computer
system or available to license through Adobe Typekit.
-
Character Animator Preview in After Effects CC, which matches
an animated character to a real life actor’s speech and movements, was
first showcased on The Late Show with Stephen Colbert in the host’s
recurring “Cartoon
Donald Trump” (1:30) interviews and most recently by The Simpsons
animation team in the episode that aired May 15, 2016.
-
New Virtual Reality (VR) features in Adobe Premiere Pro CC,
including “field of view” mode for previewing content.
-
Adobe XD Preview, Adobe’s new experience design tool is now
available in German, French, and Japanese.
-
Fast Export of assets and artboards in Adobe Illustrator CC,
allowing users to export assets to multiple formats and resolutions
with a single click.
-
Photoshop productivity enhancements, including a four times
performance improvement when working with the Font Menu and three
times improvement for Content-Aware Fill.
CreativeSync and Assets: Greater Discoverability, Productivity and
Integrated Mobile to Desktop Workflows
The company’s signature CreativeSync technology ensures a user’s files,
fonts, design assets and settings instantly appear in their mobile to
desktop workflow, wherever they need them. Recently made available
collaboration capabilities include read-only Creative Cloud Libraries
that provide controlled permission levels while collaborating with
teams. The Creative Cloud library serves as a virtual digital style
guide for teams to ensure campaigns are consistent and always on brand.
Creatives can also delegate permission levels to help manage libraries
and files. Also new is an updated Creative Cloud Libraries panel with
Search Filters that allow customers to easily search and select video,
photo, vector and illustration assets.
New Capabilities Add Value for Global Brands and Agencies
Creative Cloud for enterprise (CCE) enables customers to create,
collaborate and deliver content at high velocity – all behind the
security of a corporate firewall. Updates to Creative Cloud for
enterprise deliver significant new capabilities, including: simplified
workflows for creative teams collaborating and exchanging assets, as
well as read-only libraries and folders, archiving support for folders
and files and versioning capabilities. With today’s CC release, Adobe
Stock for enterprise now includes the Premium collection as well as
advanced search, flexible payment plans and the ability to track stock
images and videos through one unified enterprise dashboard.
Pricing and Availability
Updates to CC desktop apps are now available for download by Creative
Cloud members as part of their membership at no additional cost.
Membership plans are available for individuals, students, teams,
educational institutions, government agencies and enterprises. For
pricing details, visit: https://creative.adobe.com/plans.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
* Pfeiffer
Consulting
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Adobe
Vanessa Rios, 408-536-2421
varios@adobe.com
or
Edelman
Nicole Dorsa, 650-762-2972
nicole.dorsa@edelman.com