• Qualcomm is expanding its relationship with Adobe to accelerate content creation workflows with generative AI, from resizing and localizing marketing assets to creating variations for different audiences
  • Applications in Adobe GenStudio—Adobe’s end to end content supply chain solution—including GenStudio for Performance Marketing, Firefly, Express, Experience Manager and Workfront are enabling Qualcomm to efficiently scale personalized, on-brand marketing campaigns
  • Qualcomm is also working with Adobe to optimize its content supply chain by connecting workflows across teams and enabling greater self-service through AI

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