• Home to iconic brands including Sharpie®, Rubbermaid®, Graco®, Coleman® and Yankee Candle®, Newell is partnering with Adobe to optimize its content supply chain, leveraging generative AI to dramatically scale the production of standout content for digital marketing and e-commerce
  • Newell is adopting Adobe Firefly Services, Firefly Custom Models and Adobe Express, building on content supply chain solutions including Adobe Workfront and Experience Manager that enable the company to streamline workflows from campaign planning to asset management and content production
  • Using Firefly Custom Models, content production for Paper Mate® packaging was accelerated by 75%, and with Adobe Express, the time to create social assets for Oster® products was cut by 33%

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