Adobe Revolutionizes AI-Assisted Creativity with Firefly, the All-In-One Home for AI Content Creation, with New Partner and Firefly Models

Adobe Firefly Generative AI Models

The Firefly app includes all of Adobe’s commercially safe, production-ready Firefly models, including Firefly Image Model 4 and Firefly Image Model 4 Ultra. The fastest, most controllable and most realistic Firefly image model yet, Firefly Image Model 4 offers lifelike image quality, more creative control over the structure and style of outputs, more control over camera angles and zooms and the speed to rapidly explore and iterate concepts. With the ability to generate outputs in up to 2k resolution, creative professionals can crop and recompose images with greater precision and print in larger formats without sacrificing quality. Firefly Image Model 4 empowers pros to rapidly ideate by generating high-quality images quickly and efficiently. Image Model 4 Ultra exceeds in rendering complex scenes with small structures for projects that demand impeccable detail and realism.

The Firefly Video Model, now generally available, is the industry’s first IP-friendly, production ready video model. It empowers creators to generate stunning 1080p video clips from text prompts or images, fine-tune any video with detailed camera settings using intuitive controls that provide new levels of precision, craft atmospheric elements, develop custom motion design elements and more. It’s being used by brands including dentsu, PepsiCo/Gatorade and Stagwell who have voiced excitement around the video model because they can confidently use it for production-ready content creation.

The Adobe Vector Model powers the new Text-to-Vector capability, now generally available, which empowers designers to create fully editable vector-based artwork, logo variations, product packaging, icons, scenes, patterns and more with simple text prompts written in everyday language.

Adobe’s family of Firefly models have been used by creators to generate more than 22 billion assets globally, including images and videos.

Firefly’s Ecosystem of Generative AI Models Now Includes Choice of Partner Models

To give creative professionals the flexibility of using AI in the ways which work best for them, the Firefly app now includes the choice of experimenting with models built by partners with different aesthetic styles, starting with OpenAI’s image generation capabilities, Google’s Imagen 3 and Veo 2 and Flux 1.1 Pro. Adobe also plans to integrate additional models from partners including fal.ai, Ideogram, Luma, Pika and Runway in the coming months.

"We're pleased to work with Adobe to bring OpenAI's image generation capabilities to its creators," said Kevin Weil, chief product officer at OpenAI. “Now, even more people will be able to create consistent, context-aware images using the Adobe creative suite they already know and use, opening up more ways to share ideas visually."

Creators can easily switch between models, with full transparency into which model is being used at every step. Content Credentials are automatically attached to AI-generated content, clearly indicating whether it was created with an Adobe Firefly model or a partner model. Enterprise customers will have the option to enable the use of partner models across their organization.