• Adobe Real-Time CDP Collaboration delivers a secure environment for advertisers and publishers to jointly discover, activate and measure high-value audiences through consent-driven first-party data
  • Warner Bros. Discovery is the latest publisher to integrate with Real-Time CDP Collaboration, and advertisers and agencies including Alterra Mountain Company, GroupM Wavemaker, Major League Baseball and The Coca-Cola Company piloted the solution to deliver personalized and performant ads
  • Seamless interoperability also enables brands to connect data across ecosystem partners such as Amazon Web Services and The Trade Desk, or activate audiences created in Adobe Experience Platform

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