Adobe Unveils CX Enterprise Coworker to Build Agentic-Enabled Workflows for Customer Experience Orchestration

LAS VEGAS — April 20, 2026 — Today, at Adobe Summit—the flagship customer experience conference—Adobe (Nasdaq:ADBE)—the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms—announced Adobe CX Enterprise Coworker, activating agentic AI for organisations to power and orchestrate customer experiences with more efficiency. As consumer expectations for highly personalised experiences rise, organisations are challenged with the complexity of bringing together content, data and decisioning (as well as activation across fragmented systems) to deliver exceptional customer experiences. At the same time, creative and marketing teams are being asked to do more with less.

CX Enterprise Coworker will deliver new value by activating insights across Adobe Experience Platform (AEP)—a widely adopted platform for digital customer engagement—and AEP-powered applications including Real-Time CDP (for data and audiences), Customer Journey Analytics (for cross-channel insights) and Journey Optimizer (for customer journey management). The solution meets marketers where they are, embedding agentic intelligence directly into the engagement lifecycle, offering choice and control while enabling teams to act faster, scale personalisation, and continuously optimise outcomes. The new offering is open and flexible—architected on open standards including Model Context Protocol (MCP) and Agent2Agent (A2A)—and autonomous with human oversight.

Over 20,000 global brands have built their businesses on Adobe, leveraging a suite of Adobe solutions that bring together data, content and customer journeys to support true one-to-one personalisation. This includes bringing all customer data sources together via AEP to deliver comprehensive real-time insights and orchestrate cross-channel experiences, with AEP now driving over one trillion experiences per year across global businesses.

"Adobe CX Enterprise Coworker will be the next step for businesses that are retooling marketing workflows to help teams take advantage of agentic AI technology,” said Anjul Bhambhri, SVP of engineering, Customer Experience Orchestration, Adobe. “By synthesising intelligence from across Adobe applications, enterprise systems, and leading AI platforms, we are closing the gap between insight and action, enabling brands to deliver one-to-one personalised experience at scale. This is what it means to put the full power of agentic intelligence to work for marketing teams."

CX Enterprise Coworker will enable businesses to:

• Streamline customer experience workflows: CX Enterprise Coworker represents a shift from campaign-based execution to continuous, intelligent engagement. Fully agentic by design, it can monitor signals, recommend next-best actions, and execute experiences across channels in real time—based on defined goals. CX Enterprise Coworker will move seamlessly through workflows that span planning, execution and optimisation, all while keeping humans in the loop. Deep integration across Adobe applications ensures that insights can be acted upon immediately, bridging the gap between data and execution at speed and scale.

• Build for the agentic ecosystem: CX Enterprise Coworker is architected on open standards including MCP and A2A, to ensure seamless interoperability across any surface. It can operate across Adobe applications, as well as AI platforms from Amazon Web Services (AWS), Anthropic, Google Cloud, Microsoft, OpenAI and more. Adobe is also partnering with NVIDIA to integrate the NVIDIA OpenShell secure runtime and the NVIDIA Nemotron open models, bringing together its security and governance layer with CX Enterprise Coworker (the marketing intelligence and workflow orchestration layer) to enable a complete solution for regulated industries with governed agents and CX expertise built in. These partnerships will help ensure CX Enterprise Coworker will fit naturally into a variety of workflows and technology stacks. It is also optimised to enhance access to the data, actions and insights from Adobe’s industry-defining CXO applications and technologies, including Real-Time CDP, Customer Journey Analytics, Journey Optimizer and Brand Concierge.

• Unify intelligence across every system: CX Enterprise Coworker will be anchored in insights from across Adobe enterprise applications—including Real-Time CDP, Journey Optimizer, Customer Journey Analytics, Marketo Engage and Target—as well as enterprise systems such as CRM platforms and critical external signals from social, news and other market forces. New innovations including Adobe Engagement Intelligence (a decisioning engine optimised for customer lifetime value to deliver personalisation at scale), Adobe Journey Optimizer Loyalty (which enables teams to deliver personalised, gamified experiences that incorporate loyalty status), Adobe CX Analytics (a unified, governed intelligence layer that connects customer journeys, content and data across all touchpoints including emerging channels such as LLM-powered interfaces) and an expansion of Adobe Real-Time CDP profiles (unifies unstructured and structured data to bring more AI context into customer engagement) further extend this intelligence layer. Whether deployed within Adobe applications, third-party AI platforms or custom-built interfaces, CX Enterprise Coworker will adapt to where work happens. It will be generally available in the coming months.