Updated UI and AI Features Powered by Adobe Sensei Boost ROI for Advertisers
Search advertisers face increased complexity in planning and optimizing
campaigns. Billions of data points and decisions inform a typical search
campaign, from thousands of keywords across multiple properties to
targeting parameters like audience, device, geography, time of day and
more. It’s impossible for humans to sift through all that data and make
optimal decisions on budget allocation and bid optimization to get the
best possible results.
To address these challenges, Adobe (Nasdaq:ADBE) today introduced new
Adobe Advertising Cloud Search with easy-to-use workflows, unique data
access and artificial intelligence (AI). Part of Adobe Experience Cloud,
the offering is designed to save advertisers time and increase ROI.
Adobe Advertising Cloud Search is simplifying the process for using
audience targeting in search marketing. The advancements are the first
in the industry to couple audiences from a leading marketing technology
stack, Adobe Experience Cloud, with AI and machine learning to drive
higher returns for advertisers. Adobe
Sensei, the company’s AI and machine learning framework, is at the
center of new optimization capabilities. With granular engagement
metrics from Adobe Analytics, as well as audiences from Adobe Audience
Manager and Adobe Campaign readily available, Adobe Advertising Cloud
Search leverages Adobe Sensei to inform bid optimization, simulations
and forecasting decisions.
Adobe Advertising Cloud Search also features a new user interface (UI),
built from the ground up to ensure ease-of-use and make workflows more
efficient and effective. Updates include an array of new bulk-edit
features, including the ability to copy-and-paste directly from the UI
into Microsoft Excel – and vice versa – with changes reflected
immediately. Advertisers can also quickly search, navigate and organize
complex campaigns for faster management. Finally, customized reporting
filters and columns help to simplify complex data to speed
decision-making.
In optimizing campaigns, Adobe Sensei scans for discrepancies between
modeled and actual performance, automatically adjusting keyword bids
multiple times per day to maximize returns. Adobe Advertising Cloud
Search delivers this optimization with the highest level of transparency
of any search platform. Advertisers have complete visibility into
forecast models and their accuracy, with reports available at any time
for advertisers to drill into click, cost and revenue models.
“The next generation of search advertising will be powered by better
data, sophisticated data science and greater transparency,” said Justin
Merickel, vice president of Adobe Advertising Cloud. “Adobe Advertising
Cloud Search is delivering on that promise and amplifying what humans
can do through greater automation.”
“We’re impressed with the level of performance we’ve achieved with Adobe
Advertising Cloud Search,” said Adam Allamar, senior director of Digital
Marketing – Digital Acquisition at Barclays. “The benefits of AI and
machine learning technology for bid optimization, forecasting and media
budget allocation are readily apparent.”
Learn more about Adobe
Advertising Cloud Search.
Adobe Advertising Cloud
Adobe Advertising Cloud is the industry’s first end-to-end, independent
platform for managing advertising across traditional TV and digital
formats. By focusing on brand safety, improving transparency and
leveraging the full power of Adobe Creative Cloud and Adobe Experience
Cloud, our platform enables advertisers to gain greater control of their
global advertising spend and achieve their business objectives. The
platform already manages roughly $3 billion in annualized ad spend on
behalf of more than 1,000 global clients, including Allstate, Ford,
Johnson & Johnson, Kraft, L’Oréal, MGM, Nickelodeon and Southwest
Airlines. Learn more about Adobe
Advertising Cloud.
About Adobe Sensei
Adobe Sensei is a framework and set of intelligent services built into
the Adobe Cloud Platform which dramatically improve the design and
delivery of digital experiences. Adobe Sensei leverages the company’s
massive volume of content and data assets, as well as its deep domain
expertise in the creative, marketing and document segments, within a
unified artificial intelligence/machine learning framework. To learn
more, visit adobe.com/go/sensei.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2018 Adobe Systems Incorporated. All rights reserved. Adobe and the
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Adobe
David Burch, 510-847-6402
burch@adobe.com