Adobe Showcases Innovation across Adobe Experience Cloud, Unveils Adobe Commerce Cloud, Marketo Engage and Adobe Experience Platform; Announces New Partnerships with Microsoft, LinkedIn and ServiceNow
LAS VEGAS--(BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) kicked off Adobe Summit 2019, the world’s
largest customer experience conference. Digital transformation is the
mandate for every business and thousands of companies rely on Adobe
Experience Cloud every day to manage their digital businesses across
every stage of the customer journey. At Adobe Summit, Adobe unveiled the
latest Adobe Experience Cloud innovations, including Adobe Commerce
Cloud and Marketo Engage, as well as global availability of Adobe
Experience Platform. Microsoft CEO Satya Nadella, Best Buy CEO Hubert
Joly, Chegg CEO Dan Rosensweig, Intuit CIO Atticus Tysen and SunTrust
Bank CMO Susan Johnson shared their respective enterprise playbooks for
digital transformation. Additionally, Adobe announced key strategic
partnerships with ServiceNow, Microsoft and LinkedIn to accelerate
Customer Experience Management (CXM) across enterprises.
“Customer Experience Management unlocks digital transformation and Adobe
is leading the way with continuous innovation in Adobe Experience Cloud
and through key partnerships with ServiceNow, Microsoft, LinkedIn and
SAP,” said Shantanu Narayen, president and CEO, Adobe. “Today, at Adobe
Summit, we unveiled significant new capabilities in Adobe Experience
Cloud, including the introduction of Adobe Commerce Cloud and Marketo
Engage, and general availability of Adobe Experience Platform.”
New Innovations in Adobe Experience Cloud
Today, Adobe shared how Adobe Experience Cloud, powered by Adobe
Experience Platform, is integrating workflows between solutions and
adding more real-time intelligence powered by Adobe Sensei. The new
innovations make cross-channel experience design, delivery and
optimization even more frictionless. Adobe Experience Cloud has seen
massive adoption across businesses of all sizes and is used by the
largest travel, media and entertainment, financial services, automotive
and telecommunications companies.
Available globally today, Adobe Experience Platform is an open
and extensible platform that stitches together data from across the
entire enterprise, enabling real-time customer profiles leveraging Adobe
Sensei artificial intelligence (AI) and machine learning. Adobe
Experience Platform activates content based on these customer profiles
to deliver rich, relevant experiences in real time. It empowers the
company’s global ecosystem, which now includes 13,000 agency, solution
and technology partners and more than 300,000 developers (see separate press
release).
Adobe Analytics Cloud, the core system of intelligence and
activation for CXM, is adding more capabilities to provide accurate and
timely insight into cross-channel consumer behavior, along with
intuitive, automated audience segmentation. Now, Adobe Audience Manager,
combined with Adobe Experience Platform, delivers a real-time Customer
Data Platform (CDP) that brings together known and anonymous data to
activate real-time customer profiles across multiple channels throughout
the customer journey. Adobe Analytics, with Adobe Experience Platform,
is giving brands a new way to interpret insights from both online and
offline data in real time. New Journey IQ in Adobe Analytics stitches
together the full customer journey to ensure the right customers are
targeted at the right time. A deeper integration with Adobe Advertising
Cloud unites disparate data and inventory solutions, eliminating media
silos and ensuring that marketing and advertising efforts are aligned.
Additionally, Adobe Analytics has integrated commerce dashboards from
Adobe Commerce Cloud (see separate blog
post).
Adobe Marketing Cloud, the foundation to optimize content,
activate conversations and personalize experiences for cross-channel
journey orchestration, has added the industry’s leading B2B marketing
automation solution, Marketo Engage, into the Marketing Cloud. First
integrations will enable marketers to seamlessly pull or edit content
from Adobe Experience Manager or Adobe Creative Cloud and automatically
build target lists to understand the next-best-action to take in B2B
sales (Marketo Engage). Other Adobe Marketing Cloud innovations power
content velocity through personalized content delivery with more
automated, personalized push notification capabilities (Adobe Campaign);
a new intelligent content recommendation engine (Adobe Experience
Manager and Adobe Target); and capabilities for automatic video cropping
(Adobe Experience Manager).
Adobe Advertising Cloud gives brands the functionality needed to
plan, buy, measure and optimize advertising. Adobe Advertising Cloud
added capabilities to unite and automate cross-channel advertising
campaigns, including all forms of video, with brand safety built in. In
a new partnership with Roku, Inc., Adobe Advertising Cloud
customers can now leverage first-party data — including a brand’s own
audience segments gleaned from marketing and advertising efforts via
Adobe Analytics Cloud — to target audiences on Roku’s over-the-top TV
inventory (see separate press
release).
Adobe introduced Adobe Commerce Cloud — built on Magento Commerce
and leveraging an ecosystem of more than 300,000 developers — providing
an end-to-end solution to optimize both customer experience and business
operations by powering integrated and fully managed commerce across all
storefronts — physical, digital and virtual. Native integrations with
Adobe Experience Cloud, including Adobe Analytics and Adobe Experience
Manager, and added intelligence powered by Adobe Sensei offer rich
insights in commerce dashboards and deliver engaging commerce
experiences in real time (see separate blog
post).
New Partnerships
Adobe and ServiceNow announced plans to enable integrations between
Adobe Experience Platform and the ServiceNow Now Platform to enhance
Adobe’s real-time customer profiles with ServiceNow’s rich customer
support data. This will create a more comprehensive view of a customer
across the entire digital journey, from acquisition to service.
Additionally, Adobe Experience Cloud solutions will integrate with the
ServiceNow Now Platform, including its Customer Service Management (CSM)
solutions. Adobe and ServiceNow will partner to enable their mutual
customers to integrate and leverage digital workflows, service catalogs,
intelligent content and knowledge management capabilities (see separate press
release).
Adobe’s partnership with Microsoft and LinkedIn will
create account-based experiences (ABX) through data integrations and new
marketing and sales capabilities. By aligning key data sources to
populate account-based profiles, the companies are collectively
empowering B2B marketers to easily identify, understand and engage
customer buying teams. This partnership will result in a more
personalized experience at both the individual and account level on
critical marketing and sales platforms like LinkedIn (see separate press
release).
Adobe Sensei
Adobe unveiled the next generation of Adobe Sensei, the company’s AI and
machine learning technology that is deeply embedded into Adobe
Experience Cloud solutions, driving deeper insights, real-time
decisioning and smarter workflows. With the global availability of Adobe
Experience Platform, new
AI services (available in beta) provide the intelligence layer to
connect data and content, ensuring brands consistently deliver the right
message, on the right channel, at the right time, in the right context.
Adobe Sensei capabilities are now widely accessible to any business.
Technology Previews
Adobe will preview technology coming out of its R&D labs at Adobe
Sneaks. Hosted by actress and producer Mindy Kaling, Sneaks offers the
audience an exciting and entertaining look into the future. Sneaks is a
perennial highlight of Summit and audience favorites often become part
of future product offerings.
Movers, Shakers and Experience Makers
Also taking stage at Adobe Summit will be Academy Award-winning actress,
producer and Draper James founder Reese Witherspoon and New Orleans
Saints quarterback Drew Brees, who have both led transformative change
in their respective industries. Adobe Summit also featured the
first-ever Adobe Experience Maker Awards, as well as Marketo’s Revvie
Awards, which celebrate brands driving the world’s best customer
experiences (see separate press
release).
About Adobe Experience Cloud
Adobe is reimagining Customer Experience Management (CXM) with Adobe
Experience Cloud, the industry’s only end-to-end solution for experience
creation, marketing, advertising, analytics and commerce. Unlike legacy
enterprise platforms with static, siloed customer profiles, Adobe
Experience Cloud helps companies deliver consistent, continuous and
compelling experiences across customer touchpoints and channels—all
while accelerating business growth. Industry analysts have named Adobe a
leader in over 20 major reports focused on experience—more than any
other technology company.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2019 Adobe Inc. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United States
and/or other countries. All other trademarks are the property of their
respective owners.
Stefan Offermann
Adobe
408-536-4023
sofferma@adobe.com