New Partner Integrations Available From Informatica, SnapLogic, Invoca, Unifi Software, ObservePoint, Hootsuite and Branch
At Adobe Summit, Adobe (Nasdaq:ADBE) today announced major advances to
its global partner ecosystem, which now includes more than 5,000
agencies, systems integrators and technology partners. The company also
announced new partner integrations, 40 new Adobe Cloud Platform Launch
partner extensions and several additions to its Adobe Exchange
marketplace—its central hub for brands to access third-party
applications across Adobe Creative Cloud, Document Cloud and Experience
Cloud.
In order to deliver the best possible customer experiences in today’s
data-rich, high content-velocity world, enterprises need a robust
platform that supports their existing systems yet provides pre-built and
custom integrations. Adobe Cloud Platform connects enterprise systems
that are critical to delivering a unified and complete customer
experience and enables developers to create new integrations. At Adobe
Summit, Adobe showcased hundreds of these applications that help
customers solve key business challenges, including best-in-class
Extract, Transform, Load (ETL) options, integrating commerce and
social media insights and combining online and offline data.
“We believe that data and content are the building blocks of any great
customer experience and only Adobe offers an open platform and rich
ecosystem to help with both,” said Amit Ahuja, vice president,
Experience Cloud Partners at Adobe. “More and more partners are joining
Adobe in its mission to make Experience Business a reality. At Adobe
Summit we are showcasing how, together, we are creating more value for
our customers and accelerating innovation.”
The Adobe Exchange marketplace applications allow brands to:
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Integrate Commerce Insights: Create engaging digital shopping
experiences on web and mobile properties, while removing the
complexity of risk and compliance with leading commerce solutions from
commercetools, Digital River, Elastic Path, Magento and others.
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Connect Social Data: Bring social data to omni-channel
campaigns to measure the impact of social interactions throughout the
customer journey with Hootsuite.
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ETL and Validate Data: Access, blend, transform and enrich data
from critical sources with data integration and data preparation
partners like Informatica, SnapLogic, TMMData and Unifi Software.
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Build Client-side Extensions: Since the release of Adobe Cloud
Platform Launch, Adobe’s next-generation tag management solution, over
40 new extensions have become available. For example, new extensions
with Microsoft enable brands to easily deploy and manage Microsoft
Bing and Microsoft Dynamics 365 tags across their websites. With
ObservePoint, brands can also automatically validate digital data and
gain confidence in the numbers that drive critical business decisions.
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Integrate Behavioral, Mobile and Campaign Analytics: Augment
existing web and mobile analytics data in Adobe Analytics Cloud with
heat map, video session replay tools from Clicktale, ContentSquare,
Decibel and ForeSee. Incorporate mobile-app attribution, mobile
measurement, and deep-linking metrics from AppsFlyer and Branch, as
well as real-time interaction data with Thinfilm.
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Expand Audiences through Third-Party Data and Data Modeling: Augment
the highest quality audience segments through third-party data
providers like Acxiom, Dstillery, Infogroup, oneAudience and V12 Data.
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Bring together Online and Offline Customer Data: Get a unified
customer view by bringing online and phone call data together in one
location through call attribution integrations with DialogTech, Invoca
and Marchex. Streamline the localization and translation process
directly within Adobe Experience Manager through translation partners
like Lionbridge, Smartling and Translations.com.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
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Adobe logo are either registered trademarks or trademarks of Adobe
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Adobe
Holly Little, 415-832-6833
hlittle@adobe.com
Stefan Offermann, 408-536-4023
sofferma@adobe.com